M E M B E R M E E T I N G 3 9 S O C I A L M E D I A . O R G Rackspace Hosting Elizabeth Jurewicz How to address the “what if’s” when starting a social enablement program Learn more about Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 39 Chicago 5-3-2016
Rackspace Hosting: How to address the "what if's" when starting a social enablement program, presented by Elizabeth Jurewicz
Feb 09, 2017
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MEM
BER MEETIN
G 39
SO
CIALMEDIA.ORG
Rackspace HostingElizabeth JurewiczHow to address the “what if’s” when starting a social enablement program
Learn more about Member Meetingssocialmedia.org/meetings
SOCIALMEDIA.ORGCASE STUDIES
Member Meeting 39Chicago5-3-2016
SOCIALMEDIA.ORGHow to address the “what if’s” when starting a Social Enablement Program
Elizabeth Jurewicz I Social Enablement Strategist@CreatingLiz
THE ORIGINS
2
EMPLOYEES LEADERS
THE WHAT IF’S
3
What if I say something wrong?
EMPLOYEES LEADERS
THE WHAT IF’S
4
What if I say something wrong? What if employees say something wrong?
EMPLOYEES LEADERS
THE WHAT IF’S
5
What if I say something wrong?
What if I hurt my reputation?
What if employees say something wrong?
EMPLOYEES LEADERS
THE WHAT IF’S
6
What if I say something wrong?
What if I hurt my reputation?
What if employees say something wrong?
EMPLOYEES LEADERS
What if our employees get poached?
THE WHAT IF’S
7
What if I say something wrong?
What if we don’t have time?
What if employees say something wrong?
EMPLOYEES LEADERS
What if I hurt my reputation? What if our employees get poached?
THE WHAT IF’S
8
What if I say something wrong?
What if we don’t have time?
What if employees say something wrong?
EMPLOYEES LEADERS
What if we don’t have time?
What if I hurt my reputation? What if our employees get poached?
IDENTIFY THE FEARS
9
Time Management
Risk Mitigation
Reputation Management
PICK A PATH
10
1.AVOID
2.AGREE
3.ACT
‹#›
Time Management
11
EMPLOYEES LEADERS
Awareness Track
Advocacy Track
Presentations
One-on-One
12
‹#›
Risk Mitigation
13
Advocacy Track
Presentations
‹#›
Reputat ion Management
14
One-on-One
Advocacy Track
Presentations
April 2016 Social Compliance
E-learning
Integrated Global Social Enablement Program
January 2016 9 Executives
March 2016 Social Selling
Alignment
February 2016 Tiger Teams
May 2016 Hong Kong
February 2015 Social Advocacy
July 2014 Social
Ambassadors
March 2015 LinkedIn
Workshop
April 2015 Social Selling
Pilot
July 2015 Australia
October 2015 UK
August 2015 TCT, ETLP,
ALP, ELP Integration
15
64%
90%
58%
73%
The Results - Strongly Agree
16
Update Profiles
Engage on Social
Understand Guidelines
Feel Confident
Increased Engagement
17
CHART CATEGORY
CHART CATEGORY
Insights
August 2015 - October 2015
of all Rackers sharingcontent on LinkedIn
37%
Increased Engagement
19
CHART CATEGORY
CHART CATEGORY
Personal Brand
Right People
Insights
August 2015 - October 2015
9%of all employees
37%Only about
1/4THare sharing
Rackspace contentof all Rackers sharingcontent on LinkedIn
Increased Engagement
20
CHART CATEGORY
CHART CATEGORY
Personal Brand
Right People
Insights
9% of employees doubled organic engagement
RackersAdditional engagement driven by
employee shares
4,483
RackspaceRackspace organic engagement on
company status updates
4,395
Increase in SSI
21
CHART CATEGORY
CHART CATEGORY
Rackspace Average SSI: 60.5
PROFESSIONALBRAND
17
FINDINGPEOPLE INSIGHTS BUILDING
RELATIONSHIPS
13 7.1 23.4
45 SOCIAL AMBASSADORS
22
Increase in Reputation
23
CHART CATEGORY
CHART CATEGORY
Personal Brand
Right People
Insights
Relationships
I like your summary.
Increase in Reputation
24
CHART CATEGORY
CHART CATEGORY
Personal Brand
Right People
Insights
Relationships
I like your summary.Thanks :)
Increase in Reputation
25
CHART CATEGORY
CHART CATEGORY
Personal Brand
Right People
Insights
Relationships
I like your summary.Thanks :)
We had a social media training for the Legal Team and my updated pic and summary
statement are a result of that.
Increase in Reputation
26
CHART CATEGORY
CHART CATEGORY
Personal Brand
Right People
Insights
Relationships
I like your summary.
No way! Good results.Recommend them then?
Thanks :)
We had a social media training for the Legal Team and my updated pic and summary
statement are a result of that.
Increase in Reputation
27
CHART CATEGORY
CHART CATEGORY
Personal Brand
Right People
Insights
Relationships
I like your summary.
No way! Good results.Recommend them then?
Thanks :)
I do recommend them, but it was our own social media team that did the training!… Thanks for the compliment, I’ll let them know.
We had a social media training for the Legal Team and my updated pic and summary
statement are a result of that.
EVERYTHING YOU WANT IS ON THE OTHER SIDE OF
FEAR
28
Jack Canfield
O N E FA N AT I C A L P L A C E | S A N A N T O N I O , T X 7 8 2 1 8
U S S A L E S : 1 - 8 0 0 - 9 6 1 - 2 8 8 8 | U S S U P P O R T: 1 - 8 0 0 - 9 6 1 - 4 4 5 4 | W W W. R A C K S PA C E . C O M
Thank you
Copyright © 2016 Rackspace | Rackspace®, Fanatical Support® and other Rackspace marks are either registered service marks or service marks of Rackspace US, Inc. in the United States and other countries. Features, benefits and pricing presented depend on system configuration and are subject to change without notice. Rackspace disclaims any representation, warranty or other legal commitment regarding its services
except for those expressly stated in a Rackspace services agreement. All other trademarks, service marks, images, products and brands remain the sole property of their respective holders and do not imply endorsement or sponsorship.
Elizabeth Jurewicz@CreatingLiz
MEM
BER MEETIN
G 39
SO
CIALMEDIA.ORG
Learn more about Member Meetingssocialmedia.org/meetings
SOCIALMEDIA.ORGCASE STUDIES
Member Meeting 39Chicago5-3-2016
Learn more about past and upcoming Member Meetingssocialmedia.org/meetings
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