Racheal Borgman, Communications Specialist | [email protected] AFTER THE STORM Changing the Conversation, Maintaining Engagement
Racheal Borgman, Communications Specialist | RBorgman@grta
Jan 26, 2016
AFTER THE STORM Changing the Conversation, Maintaining Engagement. Racheal Borgman, Communications Specialist | [email protected]. Rapidly changing service capabilities Riders unused to seeking service communications Limited time and information. COMMUNICATION CHALLENGES. + 259%. - PowerPoint PPT Presentation
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Racheal Borgman, Communications Specialist | [email protected]
AFTER THE STORMChanging the Conversation, Maintaining
Engagement
COMMUNICATION CHALLENGES
• Rapidly changing service capabilities
• Riders unused to seeking service communications
• Limited time and information
A NEW AUDIENCE
Post-storm
Pre-storm
2049
1643
Twitter.com/XpressGa Followers
Post-storm
Pre-storm
3905
3124
Mailchimp Subscribers
Post-storm
Pre-storm
16843
6499
XpressGa.com Visitors
+ 24%
+ 25%
+ 259%
PRIORITIES FOR NEW ENGAGEMENT
Encourage proactive information-seeking
Develop a sustainable community
Solution #1:Invite gratitude and cultivate a positive focus
…while providing a safe space for riders to share experiences
…and allowing us to respond.
LESSONS LEARNED
Give them more, faster.
Give them more right away.
Give them more, more frequently.
Racheal Borgman, Communications Specialist | [email protected]
XpressGa.com blog.XpressGa.com
Twitter.com/XpressGa
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