Meeting the needs of our customers
Race Online 2012
Dec 05, 2014
Howard Bashford talking about customers who do not use the internet and how to encourage them to access the benefits of being online.
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Transcript
Meeting the needs ofour customers
Who are our customers
• 8.4 million adults are not online
• 65% of over 65 year olds do not have internet access
• Home and housing associations
• 29% of 65+ use the internet for travel
What is the key driver
What is the key driver
Motivation
Inspire customers
Engage customers
Engage customers
safe accessible intergenerational e-inclusion
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