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Rabobank Communicatieshop Presentation of Capital ID and ID manager software February 2013
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Rabobank communicatieshop

Jun 19, 2015

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MRM Heroes

The MRM system of Rabobank is called: Communicatieshop.
The platform (ID manager from Capital ID) is used by all branches worldwide and covers 80% of all marketing and communications.
Functionality: Digital Asset Management, Production Management, Event Management, Agency Management, Campaign Management, Marketing Fullfilment.
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Page 1: Rabobank communicatieshop

Rabobank Communicatieshop

Presentation of Capital ID and ID manager software

February 2013

Page 2: Rabobank communicatieshop

CLARITY OF MESSAGE

CONSISTENT EXPRESSION

SUSTAINABLE GROWTH

COMPETITIVE ADVANTAGE

VALUE CREATION

MARKETING EFFECTIVENESS

About the ID manager framework

Page 3: Rabobank communicatieshop

User friendly interface and dashboard for content management

IDm - portals IDm - System Manager

Page 4: Rabobank communicatieshop

Impression of the Rabobank MRM system

Communicatieshop

Page 5: Rabobank communicatieshop

The change process

Page 6: Rabobank communicatieshop

The change process

Page 7: Rabobank communicatieshop
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Focus on Brand Management andProduction Management

Page 15: Rabobank communicatieshop

Rabobank Dichterbij185 versions – on brand!

185 printed versions Tablet version

Page 16: Rabobank communicatieshop

Rabobank Magazine ManagerLink with central and de-central media banks

Page 17: Rabobank communicatieshop

Meer weten?

Neem dan contact op met Koen LuismanDirector Business DevelopmentMobile: +31-6-19 06 95 [email protected]