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Submitted ToSubmitted To::

Tarafder Md.Mehedi- Al -MasudTarafder Md.Mehedi- Al -Masud Lecturer of business studies Lecturer of business studies Southeast University. Southeast University.

Submitted BySubmitted By::

Fazlay RabbiFazlay Rabbi 2006010000148 (122006010000148 (12thth.E).E) Masud ParvesMasud Parves 2006110000104 132006110000104 13thth Shakhawat Shakhawat HossainHossain

2006110000205 132006110000205 13thth

Samsul AlamSamsul Alam 2006110000006 132006110000006 13thth Billal HossainBillal Hossain 2006110000042 132006110000042 13thth Jannatul MahfuzJannatul Mahfuz 2006110000228 132006110000228 13thth

Masud parvesMasud parves104104

Presentation Presentation OnOn

Adaptation and The Selection Of Adaptation and The Selection Of WordsWords

Area of DiscussionArea of Discussion

The basic need for adaptation.The basic need for adaptation.

Selecting short and familiar words.Selecting short and familiar words.

Use technical words and acronyms properly.Use technical words and acronyms properly.

Differences between strength of words and select the Differences between strength of words and select the words.words.

Write concrete and use active voice.Write concrete and use active voice.

Write with clarity, avoiding camouflaged verbs, select the Write with clarity, avoiding camouflaged verbs, select the right words, and using idioms correctly.right words, and using idioms correctly.

Use words which is not discriminate.Use words which is not discriminate.

ObjectivesObjectives It may concern that, we are able to adapt our specific It may concern that, we are able to adapt our specific

readers and select the most effective words for using in readers and select the most effective words for using in business communication. To reach this goal, we should business communication. To reach this goal, we should follows.......follows.......

Role of adaptation and selecting the words.Role of adaptation and selecting the words.

Simplify selecting the short and familiar words.Simplify selecting the short and familiar words.

Use technical words acronyms correctly.Use technical words acronyms correctly.

Differences between strength of words and select the words.Differences between strength of words and select the words.

Write concretely and use active voice.Write concretely and use active voice.

Write with clarity, avoiding camouflaged verbs, selecting the Write with clarity, avoiding camouflaged verbs, selecting the write words and using idioms correctly.write words and using idioms correctly.

Use words which is not discriminate.Use words which is not discriminate.

The basic need for adaptationThe basic need for adaptation

Writing message clarifying to the readers.Writing message clarifying to the readers.

For examples; some conflict is bad but there is For examples; some conflict is bad but there is no conflict that is worst.no conflict that is worst.

For clearness refers thatFor clearness refers that, some problem is bad , some problem is bad but huge problem is so much bad.but huge problem is so much bad.

ShakhawatShakhawat205205

Visualizing the ReadersVisualizing the Readers

In visualizing the readers refers In visualizing the readers refers that……that……

What he or she knows, feels, thinks and so on.What he or she knows, feels, thinks and so on.

Technique of AdaptingTechnique of Adapting

Technique of adapting depends on the twoTechnique of adapting depends on the two

ways……..ways……..

Lower educational levels of peoples.Lower educational levels of peoples.

For examples: subordinates.For examples: subordinates.

Higher educational levels of peoples.Higher educational levels of peoples.

For examples: supervisors.For examples: supervisors.

Adapting to multiple ReadersAdapting to multiple Readers

It is the place in the communication where the It is the place in the communication where the several message will be performed….several message will be performed….

One readers.One readers.

Two or more readers.Two or more readers.

Lowest number of peoples.Lowest number of peoples.

Governing Role of AdaptationGoverning Role of Adaptation

It is the basic theme of communication where It is the basic theme of communication where need to apply all the writing and speaking need to apply all the writing and speaking instructions.instructions.

Such as;Such as; what I am writing and speaking that is what I am writing and speaking that is specified otherwise readers can not be understand.specified otherwise readers can not be understand.

BillalBillal042042

Suggestion For selecting WordsSuggestion For selecting Words

It is only depends on the ability for using language. Which is It is only depends on the ability for using language. Which is the really suggests to helps us select the some words.the really suggests to helps us select the some words.

There are the justified three good reasons for selecting the There are the justified three good reasons for selecting the words.........words.........

Many people tend to write at a difficult level.Many people tend to write at a difficult level. The writer usually knows the subject better than the The writer usually knows the subject better than the

reader.reader. The results of research support simplicity.The results of research support simplicity.

Use Familiar WordsUse Familiar Words

For using familiar words, for the understand to the For using familiar words, for the understand to the readers. readers.

Always using difficult or unfamiliar words are not Always using difficult or unfamiliar words are not bad, but use them clearly.bad, but use them clearly.

# Example for the familiar and unfamiliar words.Example for the familiar and unfamiliar words.

Familiar wordsFamiliar words

This machine tends to get noisy when it runs hot.This machine tends to get noisy when it runs hot.

Unfamiliar wordsUnfamiliar words

This machine has a tendency to develop This machine has a tendency to develop excessive and unpleasant audio symptoms when excessive and unpleasant audio symptoms when operating at elevated temperatures.operating at elevated temperatures.

Use slang and popular clichés Use slang and popular clichés with cautionwith caution

Use popular slang and clichés when it is Use popular slang and clichés when it is meaningful to readers in the society and meaningful to readers in the society and maintain only formal communication with the maintain only formal communication with the people.people.

Choose short wordsChoose short words

Short words refers without any question Short words refers without any question means huge thinks.means huge thinks.

Such as;Such as; Final action will take after the reporting date. Final action will take after the reporting date.

SamsulSamsul006006

Use Technical Words and AcronymsUse Technical Words and Acronyms

All technical words performs of technical level of sectors. All technical words performs of technical level of sectors. Ex.. Accounting-(debit-credit), Law-(act / ordinance) etc.Ex.. Accounting-(debit-credit), Law-(act / ordinance) etc.

This types of words only use in this sectors but not outside This types of words only use in this sectors but not outside fields like - Grossary shops, House etc.fields like - Grossary shops, House etc.

Use initials cautiously spell out and define it if needed. Use initials cautiously spell out and define it if needed. Ex.. If you see SARS, obviously you have to think that it is Ex.. If you see SARS, obviously you have to think that it is name of the virus.name of the virus.

In a Business Communication some times unnecessary In a Business Communication some times unnecessary words create problems to the communicators. Ex.. The words create problems to the communicators. Ex.. The product is 200tk. at Gulisthan market.product is 200tk. at Gulisthan market.

Select words with the right strength Select words with the right strength and vigorand vigor

Which is that follow some important Which is that follow some important concept these are as follows…….concept these are as follows…….

Some words are strong and vigorous. These types of Some words are strong and vigorous. These types of words has personalities like that people which is words has personalities like that people which is that good writer can be identified.that good writer can be identified.

To select the words wisely. such as…Boom is To select the words wisely. such as…Boom is stronger than a period of business prosperity.stronger than a period of business prosperity.

Sometimes weak words carries big meanings. Ex… Sometimes weak words carries big meanings. Ex… Labor boss and Union officials.Labor boss and Union officials.

In a part of speech, Verbs are strong then second is In a part of speech, Verbs are strong then second is Noun.Noun.

And the last one is Adjectives and Adverbs are weak And the last one is Adjectives and Adverbs are weak words. in addition adjectives and adverbs are words. in addition adjectives and adverbs are judgment of the words. hence these words are weak judgment of the words. hence these words are weak that’s why they have to use properly.that’s why they have to use properly.

Use concrete LanguageUse concrete Language

When use concrete When use concrete words that should be words that should be specified. Concrete is specified. Concrete is opposite to the opposite to the abstract and abstract abstract and abstract word is a vague.word is a vague.

Discuss about Discuss about abstract and abstract and concrete words with the concrete words with the examples:examples:

AbstractAbstract ConcreteConcreteAbstract Abstract nouns covers nouns covers the broad the broad meaning.meaning.

Ex..Ex.. A A significant loss significant loss in a business.in a business.

Concrete Concrete covers with covers with the exact the exact meaning.meaning.

Ex..Ex.. A 45% loss A 45% loss in business.in business.

Use Active VoiceUse Active Voice

Active voiceActive voice: : In active In active voice, the subject does the voice, the subject does the action.action.

Passive voicePassive voice: : In passive In passive voice, it receives the action.voice, it receives the action.

Comparing with active Comparing with active and passive and passive voicevoice::

Active voice is stronger Active voice is stronger and shorter.and shorter.

Passive voice has a place. Passive voice has a place. It is not incorrect.It is not incorrect.

PassivePassive

ActiveActive

The The office will office will be be inspected inspected by Mr. Hall.by Mr. Hall.

Mr. Hall Mr. Hall will inspect will inspect the office.the office.

JannatJannat228228

Avoid Overuse of Camouflaged Avoid Overuse of Camouflaged VerbsVerbs

Avoid camouflaged verbs.you camouflage a verb by Avoid camouflaged verbs.you camouflage a verb by changing it to a noun form and then adding action verbs.changing it to a noun form and then adding action verbs.

Such asSuch as: if we want to change thje word of consider to : if we want to change thje word of consider to consideration that time we have to tell, “Give consideration consideration that time we have to tell, “Give consideration

to.”to.”

So, more relevant examples are follows:So, more relevant examples are follows:

Action Action VerbVerb

Noun FormNoun Form Wording of Wording of camouflaged verbscamouflaged verbs

ApplyApply ApplicationApplication Make in applicationMake in application

RecordRecord RecordingRecording Make a recordingMake a recording

Contd…Contd…

Avoid camouflaged verbs by……Avoid camouflaged verbs by……

(1) writing correctly(1) writing correctly

(2) Preferring active voice.(2) Preferring active voice.

To agree with the suggestions…..To agree with the suggestions…..

(1) Make subject persons or things(1) Make subject persons or things

(2) Write sentence in normal order.(2) Write sentence in normal order.

Select Words for Precise MeaningsSelect Words for Precise Meanings

Writing requires a knowledge of language.Writing requires a knowledge of language.

we should study of language and learn the differences we should study of language and learn the differences meaning of similar words.meaning of similar words.

Use the correct Idioms.Use the correct Idioms. Here is the little reason of some idiomsHere is the little reason of some idioms::

Faculty idiomsFaculty idioms: : Correct idioms:Correct idioms: 1. comply to 1.comply with1. comply to 1.comply with 2. in search for 2. in search of2. in search for 2. in search of 3. listen at 3. listen to3. listen at 3. listen to

Suggestions for nondiscriminatory writingSuggestions for nondiscriminatory writing Avoid words that discriminate biased against Avoid words that discriminate biased against

nationality, age, Sexual orientation or disability etc.nationality, age, Sexual orientation or disability etc.

We should need to eliminate discriminatory words We should need to eliminate discriminatory words without bad intent.without bad intent.

Use gender natural words. Under this concept we can Use gender natural words. Under this concept we can follow this suggestions……..follow this suggestions……..

Avoid using the masculine pronouns like (he,him,his) for the Avoid using the masculine pronouns like (he,him,his) for the both sex .both sex .

Avoid words suggesting male dominance.Avoid words suggesting male dominance.

Don’t use words that lower one’s status. Don’t use words that lower one’s status.

RabbiRabbi148148

Avoid words that stereotype by Avoid words that stereotype by race, Nationality, or Sexual race, Nationality, or Sexual

OrientationOrientation Which is these words indicates the unfair and Which is these words indicates the unfair and

untrue. Ex….untrue. Ex….

Unfair words suggesting that a minority member has Unfair words suggesting that a minority member has struggled to achieve something.struggled to achieve something.

Ex…So references to “a generous Jew”.Ex…So references to “a generous Jew”.

Here eliminate such references.Here eliminate such references.

Avoid words that stereotype by Avoid words that stereotype by ageage

Which is the words are certain level of peoples Which is the words are certain level of peoples as old or young can arouse negative words.as old or young can arouse negative words.

When shows any words present it fairly and When shows any words present it fairly and objectively.objectively.

For ex…. Some illegal words for both of them.For ex…. Some illegal words for both of them.

Avoid words that typecast those Avoid words that typecast those with disabilitieswith disabilities

Disabilities people are sensitive to words Disabilities people are sensitive to words that describe their disabilities.that describe their disabilities.

For examples… instead of describing one as For examples… instead of describing one as deaf and dumb, but here obviouslydeaf and dumb, but here obviously

use the words of deaf.use the words of deaf.

Summary of This PresentationSummary of This Presentation

Finally we can say our critical observation, if Finally we can say our critical observation, if anybody want to adapt or select their anybody want to adapt or select their words they should consider about the Generic words they should consider about the Generic words,Positive approach opposite to the words,Positive approach opposite to the

Negative approach and so on.Negative approach and so on.