R egional networks for sustainable mobility in Upper Styria West: A multi-method approach under application of Social Network Analysis ECOMM 2010, Graz.

Regional networks for sustainable mobility in Upper Styria West:

A multi-method approach under application of Social Network Analysis

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ECOMM 2010, Graz

Dr. Bibiane Puhl Dr. Martin Berger

Dr. Ulrich Bergmann

Dr. Markus Frewein

2

Agenda

Problem discussion

Decision making

Implemen-tation

Problem analysis

I. Development of the region

III. Research project:Implementation strategies of mobility management for regions II. Regional Transportation

Master Plan

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Agenda I- Development of the region

Problem discussion

Decision making

Implemen-tation

Problem analysis

space

population

economics

social infrastructure

tourism

Integrated analysis of:

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trans-portation

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Case study: Upper Styria West

Upper Styria West

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Prognosis population 2026

6

Prognosis motorization 2020

6

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Conclusion - Development of the region

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1. Demographic Change Decrease of population, especially in small villages

Change of the age structure

Low demand for public transport increase of elder people with strong car affinity increase of car ownership decrease of public transport captives (less pupils)

implementation of flexible public transport systems

2. Transportation implications of Demographic Change

Long distances to reach working places, schools….

Increase of costs per head for transportation infrastructure

Dem

and

Su

pp

ly

priorization of transportation infrastructure projects

implementation of mobility management

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Agenda II - Regional Transportation Master Plan

Problem discussion

Decision making

Implemen-tation

Problem analysis

Regional Transportation Master Plan Upper Styria West

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Central topics of Transportation Master Plan

Traffic safety

Regional mobility management

Climate protection and energy efficiency

Using modes of sustainable transport

Accessibility and optimization of motor

vehicle transport

CentralTopics

Accessibility and optimization of public

transport

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Regional Mobility Management

How important is Mobility Management for you?

10

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Bike rental

Car-Sharing

Mobility sevice points (with personal and telephone information about

mobility)

Service for bikes (bike station, shower, changing room, …)

E-bikes

Car pooling (Organisation with internet, commuters)

Delivery service

very important important rather important rather unimportant unimportant very unimportant

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Regional bus in Aichfeld

„Tälerbus” (Bus to bring tourists in mountainous areas)

E-mobility (Naturpark Zirbitzkogel-Grebenzen)

Hot Spots Mobility Management

Citybus in Judenburg

„Murradweg” (cycle path along the river Mur)

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Agenda III – ImMoReg (research project)

Problem discussion

Decision making

Implemen-tation

Problemanalyses

„ideas into action“: the first step

Research project:Implementation strategies of mobility management for regions

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Regional Actors

Administration

Mayor

Transportation companies

Representatives of the region

Regional organizations und associations

Citizens' initiative

Tourism

Lobbys

Local authority

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Integration into regional network

24%

28%24%

24%

How well do you feel integrated into the regional communications network regarding to mobility management?

very good

good

sufficient

inadequate

15

„Perfect“ communication network

21

23

36

42

45

52

67

48

58

52

52

52

48

27

24

16

12

6

3

3

6

3

3

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

provide the exchange of financial and personal resources

offer continuous formal contacts to other actors

offer continuous informal contacts to other actors

trace a common mission statement and common objectives

communicate with important actors

provide the exchange of information, ideas and know-how

provide advice and assistance

agree completely agree less agree don`t agree

A „perfect“ regional communication network for mobility managementhas to…

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Social Network Analysis

Social network analysis in order to ask…

…how the regional mobility network is figured

…who are the key-players

…which actors or groups cooperate

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Identification of key-players ImMoReg

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District segmentation ImMoReg

Murau

Knittelfeld

Judenburg

Andere

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Institutional segmentation ImMoReg

Education

Tourism

Companies

Transportation companies

Administration

Politics

Regionalorganisations

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2020

First findings - Social Network Analysis

Robustness in the social network Identification of several key-players with strong relations to

other actors (stable triangle relations)

Diversity in the social network Interaction between Administration/Politics to Transportation

companies

Interaction between districts (Murau – Knittelfeld)

Interaction between regional organisations, politics and administration.

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Next Steps of ImMoReg

Identification of innovative, sustainable mobility management solutions for regions

Tracing of political processes of implementation in order to show conditions and factors for a successful or failed realization of mobility management

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Thanks for your attention!

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