QUT Digital Repository: · The majority of objectives, particularly in advertising campaigns, failed to meet the important tests of measurability and time specificity, and

Page 1 <img data-url='document/qut-digital-repository-the-majority-of-objectives-particularly-in-advertising.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: QUT Digital Repository: · The majority of objectives, particularly in advertising campaigns, failed to meet the important tests of measurability and time specificity, and' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022030910/5b5a41327f8b9ad0048e37e6/html5/thumbnails/1.jpg' width='140' height='200' /> QUT Digital Repository: http://eprints.qut.edu.au/

Xavier, Robina J. and Patel, Amisha M. (2004) Accountability through objective setting : an evaluation of program objectives in advertising and marketing communication. In: Australian and New Zealand Marketing Academy Conference, 29 November - 1 December 2004, Wellington, New Zealand.

Page 2 <img data-url='document/qut-digital-repository-the-majority-of-objectives-particularly-in-advertising.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: QUT Digital Repository: · The majority of objectives, particularly in advertising campaigns, failed to meet the important tests of measurability and time specificity, and' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022030910/5b5a41327f8b9ad0048e37e6/html5/thumbnails/2.jpg' width='140' height='200' /> Page 3 <img data-url='document/qut-digital-repository-the-majority-of-objectives-particularly-in-advertising.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: QUT Digital Repository: · The majority of objectives, particularly in advertising campaigns, failed to meet the important tests of measurability and time specificity, and' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022030910/5b5a41327f8b9ad0048e37e6/html5/thumbnails/3.jpg' width='140' height='200' /> Page 4 <img data-url='document/qut-digital-repository-the-majority-of-objectives-particularly-in-advertising.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: QUT Digital Repository: · The majority of objectives, particularly in advertising campaigns, failed to meet the important tests of measurability and time specificity, and' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022030910/5b5a41327f8b9ad0048e37e6/html5/thumbnails/4.jpg' width='140' height='200' /> Page 5 <img data-url='document/qut-digital-repository-the-majority-of-objectives-particularly-in-advertising.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: QUT Digital Repository: · The majority of objectives, particularly in advertising campaigns, failed to meet the important tests of measurability and time specificity, and' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022030910/5b5a41327f8b9ad0048e37e6/html5/thumbnails/5.jpg' width='140' height='200' /> Page 6 <img data-url='document/qut-digital-repository-the-majority-of-objectives-particularly-in-advertising.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: QUT Digital Repository: · The majority of objectives, particularly in advertising campaigns, failed to meet the important tests of measurability and time specificity, and' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022030910/5b5a41327f8b9ad0048e37e6/html5/thumbnails/6.jpg' width='140' height='200' /> Page 7 <img data-url='document/qut-digital-repository-the-majority-of-objectives-particularly-in-advertising.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: QUT Digital Repository: · The majority of objectives, particularly in advertising campaigns, failed to meet the important tests of measurability and time specificity, and' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022030910/5b5a41327f8b9ad0048e37e6/html5/thumbnails/7.jpg' width='140' height='200' /> Page 8 <img data-url='document/qut-digital-repository-the-majority-of-objectives-particularly-in-advertising.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: QUT Digital Repository: · The majority of objectives, particularly in advertising campaigns, failed to meet the important tests of measurability and time specificity, and' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022030910/5b5a41327f8b9ad0048e37e6/html5/thumbnails/8.jpg' width='140' height='200' />

QUT Digital Repository: · The majority of objectives, particularly in advertising campaigns, failed to meet the important tests of measurability and time specificity, and

Documents