© Qustodian UK Ltd – Commercial in Confidence [email protected] Qustodian Sports “Monetizing an Audience” October 2011 1
© Qustodian UK Ltd – Commercial in Confidence [email protected]
Qustodian Sports “Monetizing an Audience”
October 2011
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© Qustodian UK Ltd – Commercial in Confidence [email protected]
What is Qustodian?
• A permission-based, engagement marketing service for mobile phone users
• Communicates over the mobile internet, independently of phone manufacturer and operators
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Brands Consumers Mobile Internet
CHANNEL
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Qustodian User Experience
1. Simple sign-up and App download process:
3. User has personal messages inbox for commercial messages & coupons
– For advertising, direct marketing, sales (coupons) & research
– Rich media formats for advertisers
2. Works on all phones with internet access
– Apps for all major Smartphones
– Symbian, Android, iPhone, Blackberry, Windows Mobile, JME
4. Includes in-built reward mechanism to encourage user interaction and use
– Cash credit
– loyalty points (integrated with existing program)
– Miles
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And then receive messages
5 ® Copyright – Qustodian S.L. Any reproduction or use is exclusively for the person(s) and companies referenced above. Reproduction prohibited.
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© Qustodian UK Ltd – Commercial in Confidence [email protected]
Reference Agencies
© Qustodian UK Ltd – Commercial in Confidence [email protected]
Qustodian Acquisition Partners
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UK Music Festival
© Qustodian UK Ltd – Commercial in Confidence [email protected]
Online Visibility:
Q button link from homepage:
Link to Qustodian from Facebook page:
Qustodian Sports: Case Study
© Qustodian UK Ltd – Commercial in Confidence [email protected]
Why Qustodian Sports?
1. A two-way mobile channel for free communication with fans.
2. A new source of income:
– Advertising revenue generated from brands sending commercial messages to users.
– Club earns percentage of the advertising revenue generated by each fan registered to service .
© Qustodian UK Ltd – Commercial in Confidence [email protected]
Dedicated landing
page for fans joining
service:
• Customised Qustodian
sign-up page for club
• Summarises benefits of:
• Club communications
• Qustodian service
• Receive offers
• Earn cash
• Maintain control
Fan registration
© Qustodian UK Ltd – Commercial in Confidence [email protected]
Preview
Video welcome from Atletico
player thanking fans for
registering and expaining
what they will receive
Welcome to
Qustodian
preview in inbox
Video
1. Welcome message
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Preview
Show how much
you know about
Atleti. You might
even learn
something new:
Options: Yes / Later
Play and earn a
discount in our
shop message
preview in inbox
Intro Questions Product info
3 questions with 3
multiple choice
answers
Congratulations and coupon
screen, which is auto-saved
to the user’s coupon inbox.
Message can then be
deleted or left so user can
play as much as they like.
2. Quiz to win discount coupon in club shop
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Preview
Holiday wishes from
the team Christmas greeting
message preview
Intro Christmas
Video
Personalised message
video of players giving best
wishes for the holidays
3. Christmas greeting from the team
© Qustodian UK Ltd – Commercial in Confidence [email protected]
Preview
Do you want to play
to win a scarf?
Predict the score of
the game v Valencia
to win. Yes / No
“Play and win”
preview in inbox
Intro challenge Goals
prediction
Thanks
How many goals?
Atleti and Valencia
Thank you for
playing. Next week
we’ll announce the
results and winners
4. Weekly match predictions game with prize
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Preview
Well done, 17% of you predicted 1-2,
although 26% voted for 2-1. Of all the
correct entries the winner of the scarf
is Ms. Teresa of Madrid.
Results of game
preview in inbox
Intro challenge Thanks
Thank you for
playing. Next week
we’ll announce the
results and winners
5. Prediction game results
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Preview
News that Forlan has won
the Balon D’Or for 2010 Forlan prize
news message
preview in inbox
News screen
6. Club News
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Preview
“Born from within”,
new Spain football
kit. Select next to
view video
Adidas kit launch
message
preview in inbox
Intro Video Ad Product info
Video of Ad Product details and
closing comments
7. Awareness: Adidas new product launch
© Qustodian UK Ltd – Commercial in Confidence [email protected]
Users will want added value and entertainment: • Club Information • Surveys • Offers and Promotions:
• Infotainment:
• Polls
• Competitions
• Prediction games (or bets)
• Goal action (depending on location)
• At the match
• Not at the match
Fans and the Qustodian Channel
Sports Revolution The largest UK stadium advertising provider
• Sports Revolution own exclusive media rights at football & rugby clubs across the UK. We have successfully managed outdoor & digital advertising for the Premier League & Football Leagues for the past 8 years
• Our Integrated media portfolio includes:
6 Sheets / A3 Sheets
JumboTron Screens
Concourse TV Experiential Marketing
Digital Perimeter Boards
Online / Mobile Podcasts
In-Stadia
Out-Of-Stadia
Digital Perimeter Boards
© Qustodian UK Ltd – Commercial in Confidence [email protected]
Qustodian Sports
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• Qustodian Sports is a partnership between Sports Revolution Digital /Snack Media and Qustodian – Focused on sports based
market in UK via exclusive rights at 46 football and rugby clubs and 23 football related websites
– Monthly adult coverage:
• Visits: 4,361,342
• Unique audience: 1,690,983
• Impressions: 61,639,818
© Qustodian UK Ltd – Commercial in Confidence [email protected]
Football Videos
© Qustodian UK Ltd – Commercial in Confidence [email protected]
Caption Competition
© Qustodian UK Ltd – Commercial in Confidence [email protected]
Join our UK service at: http://ffc.qustodian.com
or for a quick demo:
1. Visit: http://m.qustodian.com on your
mobile 2. Select “Access my Account” 3. Login with:
Country: UK User: 12345 PW: 12345
For an enhanced user experience, download our App to your phone from within this account using the menu option provided.
Try it!
© Qustodian UK Ltd – Commercial in Confidence [email protected]
John Roberts [email protected]