Quiz #7

Quiz #7Quiz #7Quiz #7Quiz #7

1. Zanybrainya. Has been successful in adding

an on-line presence to its Brick and Mortar stores

b. Has picked up market share with its Fly pentop computer

c. Has probably been replaced in the market by leapfrog

d. Uses Lindsey Lohan as its celebrity spokesperson

2. This type of retailer is our most common retail

experience a. Discounter b. Category Killerc. Convenience

stored. Supermarket

3.The person who sets up the Frito Lay display in a convenience store is known as a _______

a. Truck Jobberb. Drop Shipperc. Producer’s

cooperative d. Rack Jobber

4. According to class discussion, this retailer

probably has done the poorest job of creating an effective

shopping atmosphere

a. Costcob. Borders c. Rite-Aidd. Best Buy

5. Hollister is probably target to me

A. True B. False

6. Which of the following is True about Krispy Kreme?

a. There are many U.S. Franchise opportunities

b. Depending on the size of the store Franchises cost a little over $150,000

c. There is a donut “factory” inside each Krispy Kreme

d. Krispy Kreme advertises heavily (especially on the east coast)

7. Which of the following stores is least likely to

survive as a stand alone store?

a. Footlockerb. Best Buyc. Wal*Martd. Safeway

8. One of the disadvantages of locating

in a Mall is

a. you have to generate your own traffic

b. you get the benefit of Mall advertising

c. you usually pay higher rents

d. there is usually balanced tenancy in a mall

9. Which of the following is NOT one of the trends in

retailing?

a. Rise of megaretailersb. Decreasing importance

of retail technologyc. Global expansion of

major retailersd. Retail stores as

“Communities” or “Hangouts”

10. Which annual awards show where they hand out a golden

“Oscar” will be held this Sunday?

a. The Academy Awardsb. The Grammysc. The Tony Awardsd. The Espys