Quick review of MW2014

#mw2014

Baltimore, Maryland

Measure what you value,

don’t value what you measure.

Free entry

Data driven membership scheme

Incentivising what we want people to do

Personal relationship with members

http://www.dallasmuseumofart.org/visit/dma-friends

Seeing the Forest for the Trees:How Engagement Analytics Can Help Museums Connect to Audiences at Scale

http://mw2014.museumsandtheweb.com/paper/seeing-the-forest-and-the-trees-how-engagement-analytics-can-help-museums-connect-to-audiences-at-scale/

http://mw2014.museumsandtheweb.com/paper/seeing-the-forest-and-the-trees-how-engagement-analytics-can-help-museums-connect-to-audiences-at-scale/

Google partnership

Quick review of MW2014

Technology

dont value

engagement analytics

personal relationship

mw2014 baltimore