Quick ideation workshop

@dougaled / @getviable

Ideation

getviable.com


An idea is nothing more nor less than a new combination of old elements

- James Webb Young


What is ideation anyway?


the process of bringing ideas to life


The Design Thinkers

“RADICAL” design alternatives



How might we…

Use parts of this problem for good?

Separate the problem from the experience?

Make it the opposite of the problem?

Challenge the assumption of the problem?

Change the status quo that


Ideation Techniques Brainstorming (alone/together) Brainwriting ForceFit (intense peace) Poetry Borrowing Logical level Up Bizarro world


Questions… Do you know you are solving a problem?

Do you know whose problem you’re solving?

Do you know what problem you’re solving?

How do you know?

Who have you talked to?

…Has your idea changed as a result?


The journey of an idea

Minimum Viable

Product

Traction

Woooohoooooo!

Confusion, Chaos

[Time & Money]

Validation

YAY!


IDEAS

CODE

DATA

LEARN

BUILD MEASURE

Lean Startup



Business Model Canvas



Where is ideation?

ideation

MVP Traction Chaos

Validation


In closing

Some practical idea stuff…


7 Rules of an Idea 1.  Simple ideas win 2.  Simple original ideas win twice

3.  Single revenue stream

4.  Name your customer

5.  Easy to explain 6.  BIG market

7.  Legitimate secret sauce


The idea itself

1.  Must be specific

2. Avoid buzzwords

3. Avoid adjectives


Idea Articulation I am developing (a defined offering) to help (a target audience) to (solve a problem)

with (secret sauce) .


Testing your idea

1.  Share your idea – feedback rocks

2.  Ideas don’t matter – execution does

3.  Nobody is going to steal your idea

4.  NDAs are obsolete

Dougal Edwards Linkedin.com/in/dougaledwards @dougaled GetViable.com @getviable

Questions?

Quick ideation workshop

Design

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practical idea stuff

idea feedback rocks