Quick and Easy Ways to get Video on your Blog - Heather Cowper

Quick and easy waysto get Video on your blog

(without the film-school training)

Heather Cowper

@heathercowper

Video – why should you care?

• Enriches the audience experience• More ways for people to find you• Video will help your search engine results• Your sponsors will love you• Everyone’s into it • It’s fun and not as hard as you think

@heathercowper

Now all you need is…

Film school v Quick & Easy videosOnce upon a time you needed…

@heathercowper

Get more views – it’s more about content than quality

Why is this video more popular … Than this one?

@heathercowper

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Amadeus Princess

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Your Smartphone is your friend

So what gear do I need?

It used to be expensive to make videos

@heathercowper

Golden rules for professional looking videos….

• Ban the wobbles

• Ration the zoom and pan• Vary the shots (close-up, med-shot, long-shot)

• Put yourself in the picture

• Film with your ears as well as your eyes

• Keep it short & snappy@heathercowper

Cool apps & tools

• Vine & Instagram Video

• I-Movie

• Qwiki

• Directr

• Google Hangouts

• Screenr, Screencast-o-matic

@heathercowper

Easy video formats to try

• Panorama

• Hotel review

• Music or dance

• Presenter + scenes

• How to/Tips

Where to find royalty free music that’s free

• incompetech.com • audionautix.com• musicalley.com• joshwoodward.com• freemusicarchive.org• soundcloud.com• youtube.com/audiolibrary

Check MyBloggingJourney.com

for other free music resources

Tip: Use music that’s OK with YouTube advertising if you can

@heathercowper

Leverage the value your videos

• Brand your videos & video channels

• Choose your titles carefully

• Tag your videos

• Locate your videos

• Link to your videos

@heathercowper

Share your videos

• On your blog

• Via your social media channels

• Youtube

• Other video hosting sites Tripfilms, Vimeo

• Other blogs@heathercowper

Your TBEX Smartphone Challenge

• Download a video smartphone app• Try Vine, Qwiki or Directr if you have an iPhone• Make a mini video of whatever you fancy• Share your mini video on Twitter #TBEXvideo• I’ll feature or link to them all in my article

@heathercowper

You can find this presentation at

Heatheronhertravels.com

Mybloggingjourney.com

@heathercowper

[email protected]

Mybloggingjourney.com/TBEXVideo

Slideshare.net/Heathercowper

You can find me in Bristol and at