Questionnaire Analysis

QUESTIONNAIREGENDER: MALE / FEMALE

AGE: 11-15 16-20 21-25 26-30 30+

#1 What are your opinions of an action movie?

#2 What do you expect to happen (typical conventions) in an action movie?

#3 What would you like to see/what is your favourite part(s) in an action movie?

QUESTIONNAIRE ANALYSISWe created a questionnaire in which the questions were to find out about our target audience in more detail. This is so that we are able to create the sequence with knowledge of what the target market likes by keeping up with the trends in what they would like to see in an action opening sequence.

We made sure that we asked many people in different age ranges so that we are able to see how we could apply our ideas to theirs. We also asked an equal amount of females to males to see if there is a gender difference in preferences.

#1 What are your opinions of an action movie?

We decided to ask the target audience what their views were upon the action genre. This is so that we are able to get an idea of different people (preferences and expectations) in the target audience. This will then help us to create a sequence in which it will appeal to all segments of the market. We decided to group the answers into 3 categories of ‘exciting’, ‘average’ and ‘boring’.

MALE FEMALE

From this graph, we are able to see clearly that there is a gender divide in the opinions of the action genre. The male population generally prefers the action genre than female. However, the majority of the answers that we received, suggests that the action genre is exciting to the audience.

#2 What do you expect to happen (typical conventions) in an action movie?We decided to ask this question because it’ll help us to see the latest trends in what the target audience expects of an action movie. This will help us to develop onto the next stage of planning as it will give is vague ideas of what to include in our opening sequence.

The following results show exactly how many times each of the words have been mentioned in its age category.

These results give us a clear indication of what the target audience expects in an action movie. We can see that dramatic music plays an important role in this genre. We will use this information and develop our own ideas based on these results.

#3 What would you like to see/what is your favourite part(s) in an action movie?With this question, we are able to find out specifically what the target audience prefer. It will help us to acknowledge their preferences for us to expand upon when creating the opening sequence, such as adding conventions that may please them.

We then categorised them into 4 groups and resulted them by the amount of times it was mentioned.

However, when analysing the answers for this questionnaire, we found that the answers we received were quite limited in quantitative data and the information received wasn’t specific to creating an opening sequence, as the questions asked were about a movie as a whole. So we decided to create another questionnaire asking different people to find in depth answers to help us to progress onto the next stage of planning.

QUESTIONNAIRE 2Gender: MALE / FEMALE

Age: 11-15 16-20 21-25 26-30 30+

1// What are your opinions of an action movie?

2// What do you expect to happen in the opening sequence (the very beginning of a movie – which tends to last around 2 minutes) of an action movie (typical conventions)?

3// What would you like to see in the opening sequence of an action movie and why?

4// What are your stereotypical characters that you expect in an action movie?

5// What do you prefer in an opening sequence:

a) a chase scene as soon as the movie begins

b) getting to know the characters first

- why?

6// Favourite action movie(s) and why?

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RATE THE

ACTION GENRE: (POOR) 1 2 3 4 5 6 7 8 9 10 (GOOD)

QUESTIONNAIRE ANALYSIS 2When creating the second questionnaire, we had to take note of what type of questions we needed to ask in order to help us develop our ideas. One main factor that we concentrated on, was to ask questions that will help us in creating an opening sequence. We found that the questions we asked in the first questionnaire gave us ideas of ‘what the storyline should be throughout’, rather than ‘what will happen in the opening sequence’ – which we will be creating.

We asked an equal amount of males to females within a wide range of age differences. These were the results:

1// What are your opinions of an action movie?

When asking this question, we found almost identical answers as to what we did in the first questionnaire.

MALE FEMALE

2// What do you expect to happen in the opening sequence (the very beginning of a movie – which tends to last around 2 minutes) of an action movie (typical conventions)?

We changed this question slightly from the first questionnaire. This is so that the question is asking them specifically about the opening sequence rather than asking them non-directly – which gave us answers that weren’t specific to what we needed in the first questionnaire. We expanded upon this question in more detail so that they understood the question better to gain more specific answers.

This suggests to us that the target audience in our questionnaire has expectations of a typical action movie to include the introduction of characters in the opening sequence. This information will be acknowledged in the next process of planning.

3// What would you like to see in the opening sequence of an action movie and why?

This is a quantitative question in hope for answers that will give us a more specific path to what the target audience prefers. Rather than asking them what they expect, we wanted to see their opinions of what they wanted in which we could acknowledge and possibly expand upon during the process of filming and editing.

We can see that a majority of the answers received suggests that an introduction of the characters and getting to know the storyline line is something that they prefer the most in an action movie.

4// What are your stereotypical characters that you expect in an action movie?

This question is to expand upon what the target audience feel upon us creating this opening sequence. By asking them what stereotypical characters they prefer, we can yet again acknowledge their preferences and create an opening sequence that appeals to them.

5// What do you prefer in an opening sequence:

a) a chase scene as soon as the movie begins

b) getting to know the characters first

- why?

Once again, this question is led on from the previous question. However, from the first set of answers gained from the first questionnaire, we had a vague idea of what the target audience wanted. So we decided to pick the two most highly ranked options and made it a question in this questionnaire to gain specific choices.

Along with this question, we received their opinion to why they chose their answer. These were the results upon both options:

Opinions made upon answer A (chase scene):

- because its exciting and it hooks you in

- its straightforward (to the storyline)

Opinions made upon answer B (introduction of characters):

- it doesn’t confuse the audience to what is happening

- it helps to develop the movie