Intelligence Gathering, the I.B.O. Methodology, Questioneering and the JBEngine Presented by: Jacob Bar Questioneering 6 - 7 December 2010 Barcelona
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Intelligence Gathering, the I.B.O. Methodology, Questioneering and the
JBEngine
Presented by: Jacob Bar
Questioneering
6 - 7 December 2010Barcelona
The Intelligence By Objectives (I.B.O) methodology is laser focused for efficiently and effectively finding only targeted information which is needed for attaining specific, well-defined goals or resolving specific problems.
From any given objective to achieve, or problem to solve, we should derive the:
Relevant questions.
Query
Send the query to find the answers
Keywords
The Faculty of chemistry, Brno University of Technology Objectives Are:
1. To capture a large enough market for the: PUR Foam
2. To find a licensee, preferably an international strategic partner
2. Who are the potential strategic partners for PUR Foam
The Questions
1. What is the market size for PUR Foam
3. Who are the top decesion makers and how to contact
Building queries from questions
Query = The search sentence
Core Keyword Satellite Keywords
Appropriate Keywords
PUR Foam Market Size+
Query Language (syntax)
Search operators+ +
Creating a good query is like cooking of tasty meal
The Query ingredients (components)
Querying ingredients:
Domain Expertise and Familiarity
Query Language (syntax)
Core Keyword
Satellite Keywords
Appropriate Keywords
+
Search operators
+
Searching Experience
+
+
Creativity & Imagination
+
Core keywords
"PUR foam OR foams"
"specialty foam OR foams“
"polyurethane foam OR foams"
Appropriate Keywords Selection
Satellite Keywords Definition
• Profitability • Costs• Pricing Information • Business Model• Value Chain• Market Size• Market Needs • Killer Applications• Competing / Existing technologies• Competing / Existing Products• Potential Buyers OR Strategic Partners
Appropriate Keywords Selection
Satellite Keywords Definition
(application OR applications)
(product OR products)
(Use OR uses OR usage)
(customers OR clients OR Clientele)
(“killer application” OR ”killer applications”)
(Solution OR solutions)
Questions?
Querying ingredients and the JBEngine:
Domain Expertise and Familiarity
Query Language (syntax)
Search operators Searching Experience
Creativity & Imagination
Partially embedded within the JBEngine
Core Keyword
Satellite Keywords
Appropriate Keywords
Finding the keywords using the JBEngine
+
Who Makes it ?Competing / Existing Products
Technology Finder, Patents Finder Competing / Existing technologies
Value Chain Finder Value Chain
Business Model Finder Business Model
Price Information Finder Finder Pricing Information
Costs Finder Costs
Profitability Finder Profitability
Presented by the JBEngine Formula:
The Keyword
Selected JBEngine Formulas
Competing / Existing Products Existing Products Finder
Connections Finder
What is this company looking for ?
Company Problems Finder
Market Size Finder Market Size
Product/Technology applications Finder
Killer Applications
Needs Finder Market Needs
Managers Finder
Strategic Partner Finder
Big Players FinderPotential Buyers OR Strategic Partners
Presented by the JBEngine Formula:
The Keyword
Selected JBEngine Formulas
Using The JBEngine To Find The Answers