Question five

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How did you attract/address your audience?

+Colours and fontsI have used bright, bold primary colours throughout my media product. I have done this in order to attract my target audience of teenagers. I’ve used a wide colour scheme to appeal to both sexes rather than using pinks and purples or blues and greens which will appeal to either or.

My target audience is mainly female but I feel some males will read my magazine so I do not want to exclude them just incase.

I’ve used a wide range of fonts. I’ve mainly used a mix of serif and san-serif fonts to mixmy magazine up and appeal to everyone. I’ve used very fun and round fonts as my magazine is a pop magazine. I’ve used roundfonts and more formal fonts to appeal to lots of age groups!

+Features

My features attract my target audience as they’re popular and modern bands and artists. I have featured One Direction to appeal to younger, female readers, I have featured Adele to attract older readers of both genders and finally I have featured Miley Cyrus as there’s a lot of controversy in the media about her at the moment and is a popular subject so I feel this will appeal to both genders of a wide age range. I have featured a Catching Fire review as it’s a very, very popular sequel to The Hunger Games, it appeals to all ages and both genders so I think it will attract lots of types of people to read my magazine, even those who aren’t into pop but like the movie.

+ LanguageI used informal language to address my audience as it is the best way to grab their attention. If I talk in a chatty language my readers will feel invited, not intimidated and will be able to relate to the magazine easier than if it was more formal. It makes the text more interesting and less boring. I’ve used humous, in doing this my audience will think my magazine is modern and up to date. I used exclamation marks excessively to grab my readers attention and give a more enthusiastic feel.

+Layout My layout is childish yet chic. It’s modern yet retro. I

feel like this juxtaposing technique attracts my audience very well. My article looks very modern and adult where as my cover looks more child like and colourful.

+ ImagesI’ve used a male figure/model in my media product to

appeal to both females and males. Females will be attracted to him where as the males will aspire to be like

him so want to read more.