Question 5

5) HOW DID YOU ATTRACT/ ADDRESS YOUR AUDIENCE?

SOME DIFFERENT METHODS USED

I did different things to attract and address my target audience

to ensure that they would want to buy and read my magazine.

Direct mode of address was something which we had talked

about in class so after being taught about all of the positive

results which could come from using this method to attract my

target audience I felt like incorporating it into my magazine

would be a good idea. I did this through writing about interviews

with chart artists and by taking photos of models posing as chart

artists in specific clothes with specific hairstyles and make-up.

WHAT/ WHO TO WRITE ABOUT?

All of the artists that I have talked about or included exclusive

interviews with in my magazine are big and well known chart artists,

this will attract my target audience to want to buy and read my

magazine as they are not interested in other smaller artists but are

more interested in the ones who are currently big and have hits high up

in the charts. As my target audience like to see themselves as

‘mainstream’ because of the music they listen to this means that by

mostly talking about big artists who are already well known then my

target audience are more likely to want to pick up my magazine off the

shelf.

DIRECT MODE OF ADDRESS

I wanted to use direct mode of address on the front cover of my

magazine as I knew that it would make my target audience feel

like they are being personally addressed rather than the usual of

just reading a magazine that doesn’t make you feel like you are

involved with it. By using direct mode of address it also helps to

make the reader feel like they have a relationship with the

magazine which is essential to make the target audience want to

repurchase the magazine every month to ensure a profit on the

magazine is made.

MY FINISHED FRONT COVER

FRONT COVER MAIN IMAGE

The main image on my product is also a method I have used to

attract and address my audience as not only do the clothing,

hair and make-up reflect and represent my target audience, I

also have used a picture that I took with the two cover artists

looking directly at the camera. This will make the people who

buy the magazine think that they are looking directly at them,

this again helps to create and build on the bond with the reader

as they will be made to feel that they are being addressed

directly.

WHY I USED A STRAPLINE

As it’s the first thing that the buyer is going to see I knew it was

essential to have as many things on the front cover that will attract

my target audience to pick up and buy the magazine. I did this

through the strap line. I made sure that the strapline would have

clear writing on the would stand out alluring the target audience

to read it, another key thing with the strapline was making sure

that the actual writing itself would interesting and something that

my ideal target audience would want to read about therefore

attracting them to buy the magazine to read what’s inside.

MY STRAPLINE

MAIN COVER LINE

Another way that I attracted my audience through my front cover was by

using the main cover line. The reason that the main cover line will help to

attract my target audience is because it’s of interest to the types of

people that the magazine is aimed at. The words are easy to read and it is

being used to draw the reader in. I worded the main cover line carefully

as I knew that I wanted someone within my target audience to walk past

the magazine on the shelf and be intrigued and want to read more. I feel

like the main word that does this for me is ‘shocking’ as this will make the

reader want to find out what was so shocking about it meaning that they

will buy a copy of the magazine.

MY MAIN COVER LINES

HOW I USED MY MASTHEAD EFFECTIVELY

A different way of also attracting my target

audience through the front cover is by making the

masthead stand out. I feel like I did this well because

it isn’t too big that it distracts attention away from

the rest of the front cover and the main image

however it is easy to read and it’s bold.

MY MASTHEAD