Question 4

QUESTION 4: WHO WOULD

BE THE AUDIENCE FOR

YOUR PRODUCT?NAMRAH SIDDIQUE

AS MEDIA

G321

TARGET AUDIENCE• THE BBFC FOR OUR PRODUCTION, THE CHALLENGE IS A 15; THIS IS

BECAUSE WE FEEL THAT ANYONE YOUNGER THAN 15 WILL NOT BE SUITABLE TO WATCH THIS FILM DUE TO THE INAPPROPRIATE CONTENT THE PRODUCTION CARRIES. ALTHOUGH WE COULD HAVE RATED THE PRODUCTION AN 18, WE FELT THAT THIS WOULD BE TOO OLD FOR THE PRODUCTION AS THE FILM IS AVAILABLE TO WATCH BY ANYONE YOUNGER THAN 18, BUT NOT YOUNGER THAN 15.

• WE COULD NOT HAVE RATED THE FILM A 12 AS IT WOULD BE TOO YOUNG AND WOULD PSYCHOLOGICALLY AFFECT THE CHILD’S MIND AND WOULD BE SENSITIVE FOR THEIR EYES TO WATCH, THEREFORE WE RATED THE FILM A 15 AS IT WAS THE PERFECT RATING FOR THE PRODUCTION.

TEENAGERS• These pictures represent our target audience as

they are in the suitable range for watching our production as they are portrayed to be 15 and above. This particular group of teenagers often share the same interests and hobbies, which may include watching horror/thriller films; hence why they are the ideal age for watching our production.

• Also, the target audience is not set to a particular gender or ethnicity, mainly towards anyone who has interest in horror/thriller films.

ADULTS• The specific target audience for our production is 15-

48 year olds, this means that middle aged adults are most likely to also take interest in our film as the content may attract their interests.

• We chose to go up to the age of 48 as we believed it would be a suitable age to view the product, as anyone older than 48 may not be interested in the production due to the inappropriateness.

• Not only that, but anyone above the age of 48 tend to lose interest in horror/thriller films, therefore we kept the rating very limited and stuck with 15-48.

SONIYA AKTHERAGE: 16INTERESTS: Socialising with friends, music, shopping, watching filmsFAVOURITE TV PROGRAMMES/FILMS: Eastenders, The Conjuring, Catfish

Soniya is part of our target audience as she fits in within the age restriction and also has an interest in horror/thriller films as she enjoys the suspense and tension the films bring. I believe due to Soniya’s interest in horror and thriller films, she will enjoy watching our production and will hope to see more of it as it ends in a cliff hanger- making her eager to know what will happen next.

OPINIONS ON MOVIE: “I loved the tension throughout the film, the use of sound created a perfect impact and the ending had me itching to find out what happened”

NIKHIL SYALAGE: 17INTERESTS: Music, socialising with friends, watching filmsFAVOURITE TV PROGRAMMES/FILMS: Woman in Black, Insidious, Saw

Nikhil is also part of our target audience as his age is appropriate to watch the production. Due to his interests in horror films, I believe he would love watching our film as his favourite films consist of suspense and thriller, which correlates to the theme of our production. Therefore implying that our film would be his ideal movie as it includes all aspects of a film he enjoys.

OPINIONS ON MOVIE: “The cliff hanger at the end was wicked, the screaming created a whole different aspect of things as it made you think what actually had happened. Would love to see the full movie!”

PERSONAL REVIEWSWe had asked people from our target audience to give reviews on what they think of our product: • “Very chilling and suspenseful production…enjoyed watching

it” -Uzma Khan, University student, 20 • “The makeup was amazing! Looked so realistic that it gave

me goose bumps!”-Abbie Kent, Sixth form student, 16

• “Would love to see the whole film! The ending gave me chills!” -John Parker, Retail store manager, 34