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QUESTION 4: WHO WOULD BE THE AUDIENCE FOR YOUR PRODUCT? NAMRAH SIDDIQUE AS MEDIA G321
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Page 1: Question 4

QUESTION 4: WHO WOULD

BE THE AUDIENCE FOR

YOUR PRODUCT?NAMRAH SIDDIQUE

AS MEDIA

G321

Page 2: Question 4

TARGET AUDIENCE• THE BBFC FOR OUR PRODUCTION, THE CHALLENGE IS A 15; THIS IS

BECAUSE WE FEEL THAT ANYONE YOUNGER THAN 15 WILL NOT BE SUITABLE TO WATCH THIS FILM DUE TO THE INAPPROPRIATE CONTENT THE PRODUCTION CARRIES. ALTHOUGH WE COULD HAVE RATED THE PRODUCTION AN 18, WE FELT THAT THIS WOULD BE TOO OLD FOR THE PRODUCTION AS THE FILM IS AVAILABLE TO WATCH BY ANYONE YOUNGER THAN 18, BUT NOT YOUNGER THAN 15.

• WE COULD NOT HAVE RATED THE FILM A 12 AS IT WOULD BE TOO YOUNG AND WOULD PSYCHOLOGICALLY AFFECT THE CHILD’S MIND AND WOULD BE SENSITIVE FOR THEIR EYES TO WATCH, THEREFORE WE RATED THE FILM A 15 AS IT WAS THE PERFECT RATING FOR THE PRODUCTION.

Page 3: Question 4

TEENAGERS• These pictures represent our target audience as

they are in the suitable range for watching our production as they are portrayed to be 15 and above. This particular group of teenagers often share the same interests and hobbies, which may include watching horror/thriller films; hence why they are the ideal age for watching our production.

• Also, the target audience is not set to a particular gender or ethnicity, mainly towards anyone who has interest in horror/thriller films.

Page 4: Question 4

ADULTS• The specific target audience for our production is 15-

48 year olds, this means that middle aged adults are most likely to also take interest in our film as the content may attract their interests.

• We chose to go up to the age of 48 as we believed it would be a suitable age to view the product, as anyone older than 48 may not be interested in the production due to the inappropriateness.

• Not only that, but anyone above the age of 48 tend to lose interest in horror/thriller films, therefore we kept the rating very limited and stuck with 15-48.

Page 5: Question 4

PERSONAL REVIEWSWe had asked people from our target audience to give reviews on what they think of our product: • “Very chilling and suspenseful production…enjoyed watching

it” -Uzma Khan, University student, 20 • “The makeup was amazing! Looked so realistic that it gave

me goose bumps!”-Abbie Kent, Sixth form student, 16

• “Would love to see the whole film! The ending gave me chills!” -John Parker, Retail store manager, 34