4: Who would be the audience for your media product?
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Question 4: Who would be the audience for your media product?
As a group to decide our target audience we distributed 20 questionnaires around as we would receive a fast response. We used open and closed questions which helped us to create our final product.
In our questionnaire we did not include a question if the audience prefer mainstream or independent films. Throughout the process we decided we wanted to make a mainstream film as our target audience is young so they would prefer that more.
Audience Research
According to the results, we mainly asked 16-17 years old which gave us an idea that our target audience should be from 15 and upwards. This helped us to create our opening sequence with conventions based on that age range. We decided to classify our film a 15+ as we thought we can get a wider audience which means the film will be more successful.
We asked people what their favourite sub-genre is and we got the most popular answer as psychological. We decided to stick with this and make our opening a psychological thriller. This helped us to see what our target audience (15 and upwards) are interested in, so we can make a opening with that sub-genre that is interesting.
Target AudienceAll these movies have a similar target audience to ours and they are physiological thrillers
Our opening may attract more females than males as psychological thrillers focus on more emotional struggles.
Ages 15-25
We asked our audience “What do you like about thrillers?”
The popular answers were:- Build suspense- Create tension- Music and good acting- Camera- Cliff hangers
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