Question 3 of my evaluation

Question 3WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

The agency which I believe that will publish and distribute my magazine is…

PUBLISHER

Who’s Bauer Media Group?

What do they offer?

Why choose Bauer Media

Group?

Who is Bauer Media Group? Firstly, Bauer Media is a European-based media company. They have

a portfolio of more that 600 magazines, over 400 digital products and 50 radio and TV stations around the world. The portfolio includes print shops, postal, distribution and marketing services. Bauer Media Group has a workforce of approximately 11,000 employees in 17 countries. Additionally Bauer Media works with publishing magazines such as the two most biggest rock magazines known within the UK, Kerrang! And Q.

Why Bauer Media Group? The answer to this question is very simple. I’ve chosen Bauer

Media to publish and distribute my magazine because of the large reputation it holds. First of all, they distribute many magazines which makes it seem like the company can be trusted. Also, all the magazines that Bauer Media do distribute and/or publish, they have all been successful because of Bauer Media Group. Therefore I believe that having a distributor at this size would benefit me a lot as it will help bring success for my magazine.

Distribution And Monetisation I believe that ‘Tune-in’ can appeal to a large audience

allowing for increased sales and also a stable readership. Being published by Bauer Media will allow for ‘Tune-in’ to be available in many areas such as trains, busses, lounges, airports etc. and it will also allow a website to be created to increase the viewership and maximise the monetisation. Moreover, ‘Tune-in’ will also be distributed in stores worldwide. This will help support the increasing monetisation and readership.

Social Media Bauer Media creates an e-Magazine for each and every

magazine that they publish, helping to improve the brand and also to promote itself. This will help the younger audience to access the magazine’s content. In addition to this their will be multiple pages set up on different social media platforms such as a Facebook page, a Twitter page and also an app, as a way of appealing to the younger audience. This will help to create a wider fan-base and readership, and it will also allow the magazine to communicate with the readers.