Question 3

What have you learned from your audience feedback?

Brooke Patrick

To gain audience feedback we used various platforms of media to spread our products and then asked people to comment their thoughts and feelings about them. We also did a group discussion within our class about our music video to gain further critical feedback from people who are more knowledgeable about media.

Music VideoWith our music video the majority of our audience was extremely impressed. Comments stated that the music video showed very professional and sleek elements and that the editing style made the video sleek. One audience commented on the way we got the “editing to fit the tempo of the song” and they felt it was “impressive”. This is something we are glad has been recognised as we felt by doing this the video flowed better and represented the song more smoothly. From this we have learned that putting effort and thought into our editing style makes an overall significant difference to how smooth the video flows with the song.Although we had been given a negative comment on the vibrant colours in our music video, another one of the audience members really enjoyed the “transition between both colour and monotone” and stated that it “fits suitably and works with great effect”. Also a different member of the audience stated that they enjoyed what the colours represented within the music video. We feel that with this aspect it was an overall success with colours and have learned that creating meaning with mise-en-scene is effective.

Music VideoAnother element that the audience appeared to like was the idea of having a simplistic storyline. Although it was a simple idea our audience stated that it still managed to grasp their attention and keep the audience interested which is a key importance when creating a music video which we were pleased about. From this we learned that keeping it simple is still effective when done right.We received a few negative comments on the shots and acting of the band. One audience member stated that they would have liked to see more of the band as the shots included were very quick and up close, they felt the band needed to be seen more. We also received a comment from the audience stating that they felt the bands acting could have been more enthusiastic in parts. However another member of the audience reassured us in saying that the lip syncing was good through-out and the band was convincing. From this we have learnt that audience members like to get proper images and longer shots of the band to be able to see them in more detail and we also learned that we need to be careful about how robotic our actors maybe look in certain shots to heighten the realism within our video.

Digi-pak and Album Advert

The one thing that stood out in our audience feedback on the digi-pak and album advert is that people noted that the necessary information was made clear and apparent on both media products e.g. the band name and album title was bold and clear to see. We learned from this feedback the importance of having a clear and well laid out title page is as this is one of the first things people commented on and immediately made an impression on.However we also found that there was some mixed feelings towards the styles and aesthetic of our digi-pak. On one hand many people enjoyed the simplicity of the digi-pak and felt it worked well with the subtle colours of the CD case. However others felt that the colouring of the monochrome was either too dull and could do with brightening, or they stated a dislike to the mixtures of the black and white with the coloured CD cases. From this we have learned that a lot more thought must go into the Digi-pak, we did not follow the original idea and added parts in (like the colour changes) last minute, this lack of planning shows within our audience feedback and in future we will create more drafts and maybe even do some audience feedback on our various drafts as we go along to gain a more all-round liked product.One of the audience members also picked up on our used of the iTunes logo on our Album Advert by stating how they thought it was good use of it as it “indicated available platforms”. As a media product this is very significant as it open up the availability to our other products and makes a strong link. This meant that we learned from our audience feedback that our audience members do notice small extras such as this and that although it is only a small thing, is doesn’t significantly point the audience towards our other products well.

Digi-pak and Album Advert

Digi-pak and Album Advert

Many of our audience stated that issues with the positioning of texts and images on the digi-pak saying that some of the images would look better in a different position or that the text fonts did not match aesthetically well with the rest of the media product. We have learned from this that once again planning is a big part of making a product a lot better, in future when creating a digi-pak we have now learned that by using measurements better and aligning everything makes a big difference on the aesthetics of the piece. Also we learnt that by doing more research into texts we could have chosen one that looks better with the aesthetics of our media products and overall draws it together better.Despite these minor details many of our audience stated that they felt the digi-pak and poster design were both very professionally done due to the sleek look of the colour scheme and the tie in of the two pieces, one audience member even stating that they “wouldn’t think they were done by an A level student”. Due to this we have learned that keeping to basic conventions of both media products have helped to keep our products professional looking and aesthetically pleasing to our audience members.

Digi-pak and Album Advert

The house style of our media products was also significant to our audience members. They stated how using the same texts styles and colour schemes for both media products linked the two together nicely and made them stronger aesthetically and work well when it comes to advertising. This has taught us the importance of a house style and how it can make an impact on the audience’s opinions towards our media products, just by using the same fonts and colours the two products are immediately linked together to make a strong advertisement campaign.Our media product also added a sense of mystery for the audience, with two members stating how just by particular images and colours it forces the audience to think deeper about what the products are trying to convey towards the audience, making them have deeper thinking and various opinions on our media product. We learned from this that it is important to have a sense of mystery within our media products as making our audience think about the product deeper is more likely to make them have it stuck in their head and draw them in further to the product just by using unexplained images like the empty studio and the mysterious black colour scheme.