Question 3

What kind of media institution might distribute your media product and why?

EMAP

Emap International Limited (now known as Top Right Group) is a British media company, specialising in the production of business-to-business magazines, and the organisation of business events and conferences. The company was once a constituent of the FTSE 100 Index but is now owned by APAX and Guardian Media Group.

EMAP

EMAP publishing house would not publish my magazine. They own industry-leading brands that sit at the heart of business powerful B2B (business- to-business) communities. Their purpose is to connect professional communities and inspire them to know, to grow, progress and win. This publishing house does not deal with music the music industry as it is not a kind of a business.

Architecture

HealthRetail

Engineering

BAUER

Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. It is a multi-platform UK-based media group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators.

BAUER

I won’t approach to BAUER publishing house because they publish monthly magazines such as MOJO and Q which are similar to my genre. This will create too much competition within the publishing house.

IPC MEDIA Ltd

IPC Media Ltd (formerly International Publishing Corporation),

a wholly owned subsidiary of ‘Time Inc.’ , is a consumer magazine and digital publisher in the UK, with a large portfolio selling over 350 million copies each year. With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events.

IPC MEDIA Ltd

IPC Media will publish my magazine. IPC publish only two music magazines which are NME and Uncut: the magazine ‘NME’ deals more with the Rock- Indie genre and less with Pop music; the magazine ‘Uncut’ deals with rock music. IPC Media do not have a magazine that focuses especially on pop music and for that reason they would publish my magazine which deals mainly with the pop industry.

Condé Nast

Condé Nast, a division of Advance Publications, is an American mass media company headquartered in the Condé Nast Building in New York City. The company attracts more than 164 million consumers across its 20 print and digital media brands. The company was founded in 1909 by Condé Montrose Nast and has been owned by the Newhouse family since 1959

Condé Nast

Condé Nast will publish my magazine. They do not publish any other music magazines and there will be no competition within the company. Also, they publish only American magazines and a British magazine will create more demand. These will enable them to attract larger audience and increase revenues (financial benefits). A very known brand of Condé Nast is ‘Vogue’ (fashion magazine).

DistributionI will distribute my magazine in newsagents and shops like Tesco, WHSmith or Morrison’s because these are places that my target audience is likely to purchase magazines from. I would sell the magazine in busy and crowded areas such as London Bridge to increase the interaction with as many people as possible.

Based on my research I have noticed that a lot of people get copies of magazines in the local shop by their house. For this reason I would also distribute my magazine in corner shops where local people from the community go.

Distribution

I will also encourage customers to subscribe to my magazine so I know that factors such as time of the year or weather will not affect the sales of my magazine and it will guarantee a balanced cash flow and loyalty between the business and the customers.