Question 3 What Kind of media institution might distribute your media product and why?
Question 3
What Kind of media institution might distribute your media
product and why?
I believe the main distribution company that would be interested in our film opening would be MARVEL. The reasons for this, are as follows. Firstly, the general type of film opening they distribute are mostly of Superhero genre.
For example, Iron Man, Thor, Captain America and The Avengers. Our film opening, being part of this genre, will fit MARVEL’s usual target audience of comic-book fans and 15-25 year olds. Their usual demographic based on these groups mentioned above would predominantly be males.
This would also create interest from MARVEL, as after deciding to use female characters, more of the male gender would be slightly more
interested. We took inspiration from this idea, from films such as The Avenger- ‘Black Widow’, played by Scarlett Johansson.
MARVEL
MARVEL, as a distribution company is known globally for its international success against its many rivals in the profession. I believe the reason
for it’s increased success, is because of it’s many different sales techniques.
The sales techniques they utilise are these; both Digital and Conventional screenings, cinema exhibitions, production of their films on DVD. The
much older sales technique goes back to it’s first years. The great and glorious COMIC BOOK! As you can see from the image below, MARVEL
itself have produced hundreds of thousands of comic books, that henceforth gives their company proliferation. Not only this, but do they
reach hundreds of countries around the world, this then gives them extremely successful advertising rates, only to increase their profit and
gets their distribution company name displayed all over. MARVEL would be the perfect distribution company for us, they provide all
types of technological advances that would get our film opening spotted and would help to get the film noticed all around the world,
thanks to their long and esteemed service to the film profession.
MARVEL CONTINUED…
Raising awarenessPreviously mentioned on the last slide, the MARVEL comic distribution company itself is known throughout the world,
through distant countries and known as a household name. I believe their biggest attribute is the production of their comic
books alone. After all, when thinking about the journey MARVEL have taken, their company really started off as just a comic-book producer. Once the comic book industry for them, had
‘taken off’ and the name and company as a whole was getting even more memorable , they began branching off and thinking of those who wanted more... Even more than the soft, smooth
sheets of paper in the comic book, filled with cleverly illustrated comic-strip cartoons. They wanted films. They wanted their
beloved characters to come to life on screen, right in front of their eyes. So this is what they did. In 1944 the black and white
war hero, ‘Captain America’ came to the big screen. It was loved!
MARVEL was now being displayed in a new light and it was certain never to go back. From here, MARVEL was becoming even more of a household name. Not only was this providing fans a chance to watch their favourite character’s ‘kick ass’ against their enemies, but it was also providing the perfect
advertising chance to get the name presented across the globe.
Films!
TrailersWhilst films are in production, often nearing their releases, they produce and release film trailers. What makes MARVEL’s films memorable, is the famous and world renowned MARVEL title comic
book flicker. This then introduces the film trailer itself. They raise
awareness by using their global success to manipulate their audience’s mind, by cleverly
placing together clips from the film itself that would appeal greatly to it’s audience. Such as; Clips where buildings fall down and objects blow up, action and
fighting scenes would be perfect to target their viewers. Watching the trailers for the films, you would be likely to find them on the MARVELHQ
YouTube channel, they post official videos, where fans can comment with their feedback. Not only
this, but again, using their global success in theatres around the world, they post the trailers into
cinemas, and play them throughout showings of similar or same genres. Subsequently, they are
straight away attracting the right target audience.
Reflecting on previous researchI believe my research was good on
distribution companies. I discussed who I believed would be interested in our film
opening and why. However, I don’t think I covered enough about how MARVEL go about
distributing their films and what other technologies they use, such as trailers and
DVDs. I think this is where I could have improved. Finally, another thing I perhaps
could have mentioned, would have been how our film opening itself would attract the
distribution company. I now believe I have covered this in this evaluation question.
My blog page for this post is here-
Follow the link.http://mollybinghamfoundationportfolio.blogspot.co.uk
/2013/02/research-into-film-genre-superheroes_4.html?q=Distribution
I believe DC Comics usual superhero film, i.e. ‘Batman’, delves too much into the
background of the protagonist, whereas MARVEL cover the background, but in a
shorter space of time. This is the effect we attempted to achieve. By showing the
younger version of our main protagonist, looking back on herself when her powers were developing at a young age, we have
given an insight to the background of a character, but not delved too deep.- Yet
another reason why I think MARVEL comics would be the most beneficial distribution
company for us.
Another distribution company I looked into was DC Comics.
However, I think after watching clips and film openings from DC, they
didn’t seem to grab my attention as much as MARVEL comics. I wanted
to choose a clever distribution company that I believed would really
help our film opening become a global success, if the opportunity
ever were to arise.
Another potential distribution company and why we didn’t opt for them…
After completing the above research, and planning the work on my Blog, I had came to the definite
decision that MARVEL was the distribution company for my film opening. The target audience is generally the same (15-25 year olds), It doesn’t immediately
open with action-packed footage, like the majority of MARVEL films and finally, it would appeal to their
higher demographic of males, as there is predominantly female cast members.
To conclude…