Question 3

Q3. What have you learnt from audience feedback?

One of the main storylines in my trailer is teenage pregnancy which my target audience can relate to of how the characters must be feeling. The same issue is shown on Hollyoaks, this helps me know that my some has similar conventions to Hollyoaks.

Girls fighting in the street is occurring allot in TV soaps and in everyday life. This is why i brought this storyline into my soap so it will link into the theme of hollyoaks. This will relate to both genre as everyone has arguments

Using similar storylines Q3

In order to appeal to my target age group of 16-24, i will make sure my characters are dressed how normal everyday teenagers dress and make sure fashionable as it is a posh location. If teenagers are more mainstream they will shop on the high street at e.g Topshop, Topman, urban outfitters and Hollister

The mainstream teenagers are more than likely to listen to music from the charts. This is why i chose Florence and the Machine “Shake it out” as it was ranked number 4 in the top UK 40 for a few weeks.

Target Audience

Who is are target audience?

Our soap is similar to Hollyoaks and Skins as there target audiences are both teenagers/young adults

The storylines should be relatable for the target audience.

Teenagers and young adults should be interested in our soap and will be entertained by the characters and storylines.

The soap should be shown on popular channels such as E4 as our target audience can relate to this brand and this channel represents our target audience very well.

Finding the target audience for our soap-

Before receiving my audience feedback, i started to decide what type of audience i wanted our soap to be seen by. I created an audience demographic to show which type of audience i want to relate to my soap and who is more likely to watch it

- Our soap would appeal to both male and females as our soap involves both genders and therefore the audience will be able to relate to the storyline.- Our will appeal to all different races and ethnicity backgrounds.- Our soap is aimed at a target audience of teenagers/young adults- 16 to 24 year olds, who are still in fulltime or part time education at university or college- this means that they can relate more to the storylines while E4 already represents this to the there target audience.- We chose the age 16-24 as being teenagers ourselves we knew that our soap would relate to that age range and we knew the storylines would be relatable and entertaining the audience

Finding the target audience for our soap

We decided within my group that we wanted are soap to be shown on E4 as a “Hollyoaks” type of programme as we thought are soap can relate to the same target audience as Hollyoaks because they are the same type of soap. We chose this because it would appeal to are target group of teenagers 16+. Therefore we used 17-18 year olds as the characters in out trailer so our target audience can relate to our characters and the storylines.

Even though E4 has the same target audience as we want to do for our trailer, by doing some research we found out that E4 expands to an even larger audience than we thought, of 15-35!Therefore we than had to make sure that our soap just like E4 will be able to relate to the older audiences so they will enjoy it. This is why we chose to have a different age range in our soap as all the characters were 17 to 18 we then had an older character of 34 appearing in our soap. This shows we can draw in the larger target audience.

Who would watch our soap then?

Target Audiences

“I'm not your mother”

Everyone seemed to enjoy my trailer and thought it related to the correct target audience and it fitted in the my chosen brand institution. I turned to my peers to help me make my soap trailer even better, these are some of the things they said what could be improved-

-Title cards match some of the drum beats but need to make editing sharper so all title cars do that.

-Music worked apart from the jolt as the text is received to the phone

-Florence’s voice is so distinctive it sometimes effects the dialogue throughout

-Instead if using the song with lyrics use the instrumental instead so it doesn’t interfere with dialogue

Good variety of shot types and angles which draws the audience in-The Title cards match the brand identity for E4 as there are purple and have the same font.

-distinctive

Yes there is a variety of shot types, followed conventions well. Allot of range of shot types

The audience can tell exactly what is happening throughout the trailer

We took the audience feedback as positive criticism and we then edited our trailer to see what worked and what didn't even changing the backing track to an instrumental version of the song, we also made the title cards match all drum beats.

But there was also positive feedback

Audience feedback

This is the table i made and i wrote in the audience feedback column after they had watched my trailer and i wrote everything the said down