Question 3

What have you learned from audience

feedback?

• After creating my film trailer and our two ancillary products; Film magazine cover and Film Poster, I had to run a feedback session where I let my target audience watch my trailer along with a viewing of my magazine cover and my movie poster. I did this so that I was able to make the appropriate changes to my products and make them more successful in promoting my film.

• My feedback session was presented in a class, however I allowed the products viewed to be viewed once again 5 days after the first viewing where on that same day I would send out an email to all my participants with brief questions on what they thought about the products. I did this so that I was able to let the products sink into my audience and the second viewing after 5 days was to refresh their views.

•The questions I have presented are shown on the next slide with extracts from the answers and I put some of this information into graphs so they are easier to take in.

Trailer Questions

1. What kind of effect does the trailer have on you?

‘’Adrenaline’’ ‘’Excites me’’ ‘’Darkens my mood’’

2. Do you think it compliments normal professional trailers?

3. Did you understand the narrative ?

4. Rating professional trailers at 10, what would you rate this trailer?

Q2. Trailer

NoYes

Q3. Narrative?

NoYes

Series1

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10

Magazine Cover Questions1. Does it look like a typical magazine? (conventions wise)

2. Would you open the magazine after looking at the cover?

2. Does it represent the genre of my film well? 85% yes 15% No

3. What is unique about this magazine? If there is anything?

‘’The main image’’ ‘’the title’’ ‘’surrounding images’’

Conventions

YesNo

First AppearanceYesNo

Movie Poster Questions1. Does it promote the film well?

2. Does it compliment normal or professional posters?

3. Would you say the poster is unique?

4. What would you change about it if you had the chance to? ‘’More detail’’ ‘’More professional layout’’

1. Promote Well 2. Compliment 3. Unique0%

20%

40%

60%

80%

Q1-3 Averages

Q1-3 Averages

TechnologyI used hotmail to send out the emails that was used to retrieve the audience feedback and here is a screen grab of the email I sent out to my participants. I did this so I could take advantage of the digital revolution.

Throughout the audience feedback process I had a camera on standby so I can video or take pictures of the feedback of my audience so I would be able to capture all the details of their feedback and look back on it when needed to and also as evidence for my blog and evaluation.

I also had my own iPod touch which was a portable device that I used for my own personal use where I could just show my audience the products as I was on the go to be able to get constant feedback . This was not recorded however it helped me to be able to make the changes I needed

Technology continued….I also used the social network site facebook which is well known to my target audience to post a viewing of my film trailer where I received numerous comments about my trailer; most of which were positive with a few constructive criticism. I took advantage of Media 2.0 by using this so my target audience who were the main people who commented as they are from similar backgrounds to me and the same age range. I thought this would be one of the best ways to reach my target audience.

Reflection/improvement• After receiving feedback from my audience I had to think about what could realistically be done in order to improve my trailer before submitting it. The comment about it being too slow for a trailer made me think about speeding it up which should have been done however due to the duration it will take to do that I haven’t improved on the feedback and that is something that I should reflect on.One thing which I actually improved on due to audience feedback was my title sequences in my trailer as they were not as effective as they should have been relating to the mood of my trailer, which me and my partner decided to change into a more effective one

• Receiving feedback for my magazine caused me to add a more effective picture on more cover as it would appear more effective to my target audience who would then be more attracted to my film.

Limitations• A problem which I had with the audience feedback was that the sample I used for the official feedback was low. This means that results from the feedback would not be as effective as if we had a bigger sample of maybe 100 candidates which right now seems unrealistic.

• Another problem that could have occurred was the fact because I was present at the screening of my products it may have meant that some answers would be interviewer biased as people may not want to say the real truth as I was there. The evidence for this is that one person who was included in the feedback session had two different opinions on the first viewing than the second one.

What I have Learnt• A majority of people love a trailer which gives them a lot of adrenaline meaning that it excites them whilst watching.

• In a trailer people don’t like seeing a lot of characters because it may confuse them about the whole narration of the film. However if the actual trailer is effective enough then it can be positive as it can leave an enigma on the film which is a good promotion for the film

• From feedback I learnt that if people don’t have at least a minimal idea about the narrative of the film they wouldn’t be persuaded to watch the film.

• On film posters my target audience which are teenagers from 18 – 19 do not like seeing too much text information as this can be something which may be unattractive but they would rather see more images or just a simple but effective poster