Question 3

QUESTION 3

What kind of media institution might distribute your media product and why?

My decision on picking the magazine institution was based on magazines which they have already published and identifying the similarities and differences between the magazines and the magazine which I have produced. Finally I am going to see if my magazine will fit into their company.

WHAT MEDIA INSTITUTION?

One of the media institution which best distributes my music magazine is Bauer media. Bauer media includes many of the best known magazines in the UK. Whilst researching I concentrated on finding out the female magazines which they produced as this is the gender of my target audience. The woman’s magazines vary from closer, heat and grazia. These magazines have a range of interests from celebrity, fashion and gossip. This is presented through these three magazines. Closer magazine combines news, gossip, and lifestyle. Grazia magazine focuses more on the fashion and beauty side. Heat magazine is similar to closer through the celebrity gossip.

STATISTICS

In heat magazine the gender ratio shows that 83.7% are females and only 16.3% are males. The age range illustrates that 40.7% of 15-24 year olds purchase heat magazines and there is a big decrease to the next age range of 25-34 year olds with only 28.7%.

There is an ever bigger gender percentage ratio from Grazia magazine with 97.2% females buying this magazine and only a minute percentage 2.8% of males. However there is a difference with the age range ratios. Only 28.2% of 15-24 year olds purchased the magazine this then decreases to 24.6% from people aged 25-34. This shows that people in their late twenties and early thirties do not read this magazine this could be because of their lack of interest in fashion and even reading magazines at this particular age. Yet this all changes between the ages of 35-44 as the percentage increases back up to 28.2%.

In closer magazine the gender ratio is 91.6% woman and 8.4% men. From these statics I get a clear answer that men are more interested in reading celebrity gossip magazines than reading about fashion and beauty. Although reading and finding out gossip is typically a woman’s thing to do. Men are also intrigued in finding out celebrities and their lives. The age range of 15-24 year olds percentage is 32.9% and the 25-34 year olds percentage increases to 29.6%. From these statistics it tells me that as people get older less people read magazines this could be because of their lack of interest in finding out gossip about other people’s lives or even because they do not want to read magazines at all.

MORE ABOUT BAUER

Bauer also distribute music magazines such as Mojo and Q. Although these magazines are not the same genre as my magazine which is Pop they have a similar target audience which is teenagers. They also distribute other media brands such as 4music and the hits radio. These radio companies have the same genre of my music magazine as they play a variety of music and Pop is defiantly one which is most popular. Furthermore the audience of these media brands have the same audience of my magazine which is young teenage girls.

Bauer media is also a very popular media institution and publishes a wide range of magazines with a large mass audience. So this would be suitable for my genre as the genre is well known and is listened to millions of people all over the world.

EGMONT

Another media institution which distributes my magazine very well is Egmont. In 2012 Egmont became a world- leading media organisation in more than 25 countries. In the UK they publish magazines, books, eBooks and apps. Their aim is to persuade more children to read. An example of a magazine which they distribute is we love pop; it is their only publication which is aimed at a teenage audience. It is issued monthly and includes popular artists and bands such as One Direction, Little Mix, Katy Perry and Jessie J.

How is it similar to my magazine?

Egmont is similar to my magazine through the audience, colours, style, language and obviously the genre which is Pop. The audience range is from 12-17 year olds which are roughly similar to we love pop. Both magazines also have the same content which includes celebrity gossip, fashion, beauty, quizzes etc. Furthermore they both use colliquial informal language which is highlighted through the cover lines, sell lines and also the interview. My magazine and also we love pop have special features which will attract the audience’s attention this is through premium gifts which the reader are able to win such as I pad and IPhones and also free gifts which are included when they buy the magazine.

Egmont is also similar to my magazine because of where the magazine will be distributed to which would be shops around the UK such as the local newsagent, Whsmith ,Boots, Superdrug etc. All of these shops are where the target audience would buy these magazines as they are cheap and accessible.