Question 2 Evaluation 1 1

Question 2: How effective is the combination of your main product

with ancillary texts?

Digipak• On creating my digipak, I constructed a range of images in the form of various mood

boards in order to recognise the differentiating images from one another and decide on the most successful outcome for each panel. Once the mood boards had been created and on constructing further feedback and research into my target audience, I arranged a photo shoot with the main female character within the music video, placing her within the costume of the Little Red Riding Hood character that we had previously crafted within the production. By conducting further research into the target audience and gaining their feedback upon looking at the mood boards that I had created, I found that the most recognisable and popular character within the video also, was that of Little Red Riding Hood and thus choosing this character for the panels of my digipak, indicated a good starting point in terms of the audiences psychographics.

• PANEL 1: My first panel consists of a close up image of the main female character’s face, when looking to her right of the camera, appearing to have her attention occupied by something at a considerable distance away, a theme that we added throughout our music video, also, when we see the Little Red Riding Hood character showing herself as almost paranoid as she is shot in an over the shoulder angle as she looks behind herself, and at a low angle show where she looks over the camera, again, to something at a distance away. This idea therefore makes the digipak images coherent with the video as that is from which I took the inspiration from, along side my mood board. Additionally, the close up image of Red Riding Hood, features the red lipstick and the red hood, relating to a common and reoccurring motif that I have included; the colour red, which also runs throughout the music video within the different costumes. This idea relates to the suggestions from Andrew Goodwin, in the way that he says, within successful music videos there is quite often the notion of looking at the female body and thus by adding the colour red, to the lips of the female character, the image then conforms to this idea with the colour red showing connotations of passion and promiscuity yet also adventure and excitement in the way that it is a primary colour.

• PANEL 2: My second Panel consists of a raw sketch of the female character, 'Gretel', by adding this image in harmony also, with panel 3, I was able to create another relationship with our music video production. Additionally, the sketch on panel two adds to the reoccurring motif that is noticed throughout the other panels and also the video itself, via the colour red. Within the video, this idea runs through the mise en scene, costume and locations. For example, within the first panel, as mentioned previously, I added the affect of 'red lipstick' to the characters profile, however within this sketch for panel 2, the red theme is featured within the braces that the character wears. This is also an accurate depiction of the costume that the real female wears within the video.

• Panel 3: My third panel, for my digipak production, compliments both my music video production and my previous panels due to the again, reoccurring motif. The red theme runs through this panel via that character that the sketch consists of; panel three features an accurate drawing of Little Red Riding Hood and thus the red shoes and Hood relate to the ongoing theme throughout the video, of which also features such items within the costume of said character.

• In further addition to this idea, my sketches are placed upon a simple white background in order to avoid distractions from the characters themselves. This relates to our music video in the way that the locations that we chose also had the same effect on the audience, allowing the characters to be the most viewed aspect of the scenes. An example of this within a real media production is within the images of those featured on the 'Gorillaz' first album - 'Demon Days' where again, the character is the main focus of each panel.

Panel 4: My forth Panel consists of an over the shoulder image of the main female, Danielle, in the character of Little Red Riding Hood again. Therefore the reoccurring theme is present in the form of the red Hood as it was in previous

panels. However, the final panel sees the character in a wide open, natural space, which

relates to the locations within our video. However, in order to relate my final panel

further with the music video, I constructed the image with the use of a tree, allowing my track listing to be aligned with this when creating the

edit of the image. This again relates to the music video in the way that often, when the

female character of Little Red Riding Hood is shot, she is in the naturalistic setting of a forest

or such similar scenery.

Magazine Advert• My magazine advert relates to my main production via the way that, also alike to the digipak images, I have

crafted the advert around a close up image of Danielle in the character of Little Red Riding Hood. The close up image allows the audience to identify with the character as the image provides for a clear characterization. This is similar to the way in which we shot the music video itself, as a production, in the way that our production consist of many extreme/close ups of the characters as individuals making the piece more personal and thus allowing the audience to, essentially, empathise of find themselves identified with the characters.

• The photograph that was used for the magazine advert was shot via a photo shoot that i constructed with Danielle, the actress. Within this photoshoot, I ensured that the locations that were used were authentic and thus related to my main production, therefore, taking photographs of Danielle/ Little Red Riding Hood, in front of a tree, thus making the background of the image, the bark of the trunk, allowing for the folk genre of the music to also be promoted via the natural imagery along side the links to the narrative. however, due to the character of Little Red Riding hood wearing contemporary items such as the nose ring, this allows for the 'Fip Fok' genre to

• The reoccurring motif of red throughout the music video production and the digipak was also featured here vi the red hood that the character is seen to be wearing and t=against the red lipstick that the character is featured to be wearing.