Question 2

How does your media product represent particular social groups?

Question 2

Shot typesI have created the effect that the identity of the model in question is some what distorted/blurred, this creates the effect that the music industry doesn’t have to be controlled by a small few and instead anyone has the potential to make it big. This therefor helps to expand the target audience as it can relate to anyone.

Shot typesAll images chosen in my production of models were medium close ups, this allows the reader to see the significance of the models and there importance in the music industry. By having male and female models in my production It allows both genders to be able to relate. Counter typically I have a male model on the front cover instead of a female. This suggests that most DJ’s are male, however by having a blurred face we are able to break these codes and conventions and strip away any stereotypical ideals of DJ’s. This hegemonic idea that males are predominantly more likely to be DJ’s then females is a common trend in society.

I have followed the stereotypical ideals of a double page spread being mainly focused around one large image, relatable to the article. And then having a relatively small amount of text to the left or right of the spread. This is because a younger audience tend to be more attracted to an article if it is heavily covered in images/colour.

Mise en sceneThe model on my front cover wears an informal jacket and jumper, giving him a casual rugged look. This enables teenagers to be able to relate to the model and their youth. My research into magazine front covers suggests that most DJ type models continue this theme of having a casual look. Thus why I have mirrored it into my own magazine. Regarding props on my front cover, I haven’t featured any sort of prop which could normally be relatable to the electronic music scene (i.e. alcohol/drugs ) as imp not trying to suggest this is what should be acceptable. However the use of decks/mixer not only highlight the name of the magazine but also suggest what the main article is about.

LayoutThe layout has a simple style, this is representative of the youth target audience. There is very little crowding and is mainly image based and contains little text. There is an organised structure allowing for nothing to be missed, in case the younger age of my audience may lead to them being less attentive. Much like mixmag contents page’s my production features several image’s which relate to featured articles throughout the magazine. Like I said earlier stereotypically a younger audience tend to prefer looking at image’s over text which may ‘scare’ them away from reading on. The informality of my text was done to keep the readers attention. My layout was adopted from Mixmag’s content page’s.

ImagesThe models featuring in my magazine are all of a youthful age, this leads to the audience feeling more obliged to relate to the magazine. This means they can relate to artists featured, which is essentially what I wanted to create by allowing the readers to feel they can become who they are reading about. Personal integration is created as it becomes relatable between young the young audience and the artist. The front cover image reverses and challenges Mulveys theory. Her theory consisted of the thought that females are used as sexual object to males gaze. By challenging this convention you could attract those males, and the females who admire the male under the reversed ‘gaze’

Essentially the simplistic style of my production suggests that my desired social group would prefer to see image’s and colour over wordy text articles. As a whole they are representing the 16-25 audience in society, who are interested in complex ideas such as electronic music but would prefer to look and visualise it then read it. Because of this I have adapted my magazine to fit this criterea.