Question 2

2. How effective is the combination of your main

product and ancillary texts?Nabila Naznin 4156

I think our music video, magazine Digi pack work really well together. Firstly, the colours match very well. We had a continuity of red throughout our Digi pack as she was wearing a red dress in the music video. She is wearing the same red dress from the music video in all the images used for the Digi pack and magazine allowing for a link between the three. We felt the red dress was almost iconic for her look.

Digi pack Magazine

Music video

The red dress is a key code for our artists in terms of the media language communicating the main attributes we wanted to encode in this character. It portrays her as feisty and attractive which is the image we had aimed for in the music video so we feel that by using this dress throughout we have the continuity of that image.

It was really challenging trying to connect a video/ moving image, which had a lot of

scenes and locations and acting in it, with still image print tasks. The print tasks had to

communicate something about the artist in a still image.

To try and overcome this we tried to think very carefully about our selection and variety

of images within the print tasks.

For the digi pack we picked out three different images to represent her different characteristics for e.g. a serious look for our front panel and a fun look with balloons for our inside panel as there were balloons in our music video. Our research tells us artists commonly do this. The images we chose represented the different looks she had in the music video because we didn’t want to define her as one thing and our video had already conveyed so many different aspects of her image that we wanted to maintain that.

In our music video we showed her to be fun, feisty, sexy etc. so she attracts both men and women. The Digi pack and magazine advert was an opportunity to further promote her image that is why we went for voyeurism. From this we made her appear more seductive in our prink task.

Here she is pointing at the camera indirectly to the boy as the lyrics say ‘you dirty, dirty little liar’. Here we are showing her as serious and tough. This is why we chose a serious pose for the front as it links to the image we are showing here.

The balloon feature in our music video as it shows her to be fun and bubbly. This is why we included a shot of her playing with the balloons on our inside panel as it connects directly to the music video and ties in the studio scene with the print

Digi pack (front)- Serious look:

seductive so both men and women find her attractive

Music video

Digi pack (inside) - balloons: connotations of happy, enjoyable character, young. This fits well with our young audience.

Music video

As the Digi pack and magazine advert was an opportunity to further promote her image every decision we made we tried to link back to her image. This is why the font we chose appeared more sophisticated and bold as it mirrors her image. We felt this linked very will with our artist image in the music video as she is shown to be very bold and tough but elegant too at the same time. We used the same font for our magazine. This feature allowed us to link our Digi pack and magazine with our music video very well and I feel it works really well.

Colour scheme- Beige and neutral look

The colour scheme we had was a very natural look. For the magazine and digi pack the background is beige as it allows her red dress to stand out more. In the music video she is signing in front of a plain white background which is why we kept our colours very simple. We wanted all the focus to be on the dress in all the images which is why I feel the colour scheme is very effective. The colour scheme allows to connect all our texts together making it look as a whole.

Font

Consistent hairstyle throughoutIn all the images her hair is consistent throughout this is because she had the same hair style in the music video. Her hair is red, long and down. We felt this feature allowed our artist to stand out and be unique. When researching into current pop artist, they all had different features which made them unique and iconic for their look. With this we chose our artist’s hair to be that unique feature. By having her hair in the same style in all the images and music video allowed us to further connect all three texts together effectively.

Researching on real digi packs and magazine

Researching on current digi packs allowed me to take inspirations and looks at layout so it can guide me. The digi packs I looked at varied from Selena Gomez to Cher Lloyd – well known names in the industry. I looked at digi packs that belonged to the same genre as it will contain certain conventions that I will need to include.

I picked out common features from all the front covers which are close ups, serious face and bold make up. With this I was able to construct my digi pack accordingly to my research so that it fits well with the pop genre.

The magazine advert had to represent/ convey all her characteristics in one single image. I found this very hard as for the

Digi pack we chose three different images to represent three different sides to our artist however for the advert we could only include one. Selecting the image was challenging but I feel happy

with our final choice.

What was challenging?

We also included a copy of the front cover for the Digi pack to give an alternative image within the magazine advert.

I think we have very successfully linked all three tasks, they very clearly connect and the style and image across all three is consistent while

still allowing each piece to have its own positives.