Question 2

Sarmad Shafique

How do the elements of your production work together to create a sense of ‘branding’?

Different elements of our production work include the the music video, the digipak and the website. These three cover film, print and online media. The three of the media texts serve a single purpose and that is to promote the music album and these three do that successfully.

Digipak Music

VideoWebsite

An audience survey we conducted revealed that the majority of the audience watch music videos online on sites such as vimeo, youtube etc. Usually they are redirected to these sites from social networking websites such as facebook twitter instagram etc. Our band has pages on these websites and links to their pages on the websites. The digipack will be available in most music stores and the album will be available to buy online on itunes the link of which is available on the website.

All the elements are owned and produced by the record label which is Rarebit Records.

The house style concept helps make all our products look related. Such as the font used in the website is the same font used in the digipak. The images used are similar and so are the logos and the backgrounds. We created a colour pallet and used the same colour tones throughout our coursework.

The album will be advertised in teen and music magazines. As most of our audience is 17+. The music is available on soundcloud and the video on vimeo both of these will be shared on social networking sites and the record label will try to make the video go viral to get even more views thus promoting the album and the artist.

We’ve added intertextual references to old Junoon’s music videos. This will be noticed by Junoon’s fans and they would share the music video.

Our website also has an online store from which the fans/audience could buy merchandise. The merchandise bear the band logo which too promotes it. Shirts and phone covers are available on the website to buy.