Question 2.

Question 2: How effective is the combination of your main

product and ancillary texts?

Introduction

In this presentation I am going to analyse how coherent my print production work and music video were. To do this, I have asked for opinions from my target audience, and analysed aspects of my work such as image, style, fonts, colour, etc. I am also going to discuss whether this aspect of my marketing package was thought through to a great enough extend, and what could have been done to improve the package as a whole.

Digipak

Text: ‘Rockwell Condensed’ – A ‘Slab Serif’ font. Always upper case lettering, point size varies throughout the digipak design.

Colour Scheme: Monochrome and red (#fc1805), same colours used throughout the digipak design

Costume: ‘Mime’ character – striped clothing, red braces, painted face, etcetera.

Lighting: Artificial lighting, gives the digipak a ‘polished’ look

Posture and proxemics: Model is always stood upright, conveying ‘mime’ characteristics

Visual themes: French ‘mime’ theme used throughout

Magazine Advert

Text: ‘Rockwell Condensed’ – A ‘Slab Serif’ font. Always upper case lettering, point size varies throughout the digipak design.

Posture and proxemics: Model is always stood upright in the photograph, conveying ‘mime’ characteristics

Lighting: Artificial lighting, gives the advert a ‘polished’ look

Visual themes: Coherent to the digipak, French ‘mime’ theme

Costume: ‘Mime’ character – striped clothing, red braces, painted face, etcetera.

Colour Scheme: Monochrome and red (#fc1805)

Is my print production work coherent?

“Yes of course, the colours are the same, and so is the writing”

“Yes, the advert looks the same as the digipak”“Yes the font and the colours all fit together”

After scrutinizing different aspects of my digipak and advert, the two pieces of print production are very coherent: the colour scheme in both is identical, the same font is used, and the front cover of my digipak matches the image used on my advert – this was purposefully done to make the product more recognisable for my target audience.

Music Video: Still 1

Text: ‘Britanic Bold’ – a sans serif font. This font was chosen to replicate 1950’s French film subtitles

Visual themes: ‘Vintage’ and homemade, the rugged background and shaking text replicate old film

Lighting: Fairly naturalistic, adds to the homemade feel of the video

Colour Scheme: ‘Off white’ (# dcd5d5) chosen to keep the music video looking old. ‘Rustic’ colours for the background, burgundy rug (# 603f42). ‘RGB Curves’ and ‘Brightness and Contrast’ filter added to create a ‘vintage’ look

Music Video: Still 2

Visual themes: ‘Vintage’ and homemade: Wooded location gives it an authentic feel; costume adds to the French ambiance of the video; Bike props make it seem older; Naturalistic lighting gives it a homemade look

Costume: ‘Mime’ character – striped clothing, braces, painted face, etcetera.

Lighting: Naturalistic lighting, gives it a look of authenticity

Props: ‘Vintage’ bikes, give it an old fashioned look

Posture and proxemics: ‘Mime’ characters are sat upright on bikes

Colour Scheme: ‘Rustic’ naturalistic colours such as greens (#7d8062) and browns (#7d6657).‘RGB Curves’ and ‘Brightness and Contrast’ filter added to create a ‘vintage’ look

Music Video: Still 3

Text: ‘Britanic Bold’ – a sans serif font. This font was chosen to replicate 1950’s French film subtitles – corresponds with title text at the beginning of the video

Costume: ‘Mime’ character – striped clothing, braces, painted face, etcetera.

Posture and proxemics: ‘Mime’ characters are sat on sofa

Lighting: Naturalistic lighting, gives it a look of authenticity

Colour Scheme: ‘Off white’ (#e5e5e3) to give it an ‘old’ look, rustic colours like dark oranges and browns (#5d3620) to give it a naturalistic look. ‘RGB Curves’ and ‘Brightness and Contrast’ filter added to create a ‘vintage’ feel

Visual themes: Mime costume adds to French ambiance of music video; rustic colours and old guitar give add to the ‘vintage’ theme

Is the Music Video coherent within itself?

“Yes, the French thing and the Mime’s all fit together very well”“The subtitles add to the French thing”“Yes I think all the clips fit together well”

After analysing aspects of my music video, it became apparent that it is very coherent within itself – this is mostly due to the ‘vintage’ French mise-en-scene and the ‘mime’ costume that is used throughout. However the font we’ve used on the video is consistent throughout as well, as is the naturalistic lighting. The colours are not consistent throughout, however I think that the naturalistic lighting makes the colours look more ‘rustic’, therefore making the colour scheme look more coherent within the music video. We added an ‘RGB Curves’ and ‘Brightness and Contrast’ filter to the entirety of the video which we hoped would help create consistency.

Are the print production pieces and the music video coherent?

The colour scheme used on the print production tasks is a lot different to the colour scheme on the music video, which gives both pieces a very different feel: the magazine advert and digipak look airbrushed and ‘polished’ due to the simple black, white and red colour scheme, whereas the music video looks homemade and ‘vintage’ due to the rustic colours and RGB Curves filters.

The font differs between the video and the print production work: The print production features a slab serif font called Rockwell Condensed, whereas my video features a sans serif font called Britannic Bold. These fonts were chosen to correspond with the design on each project, however they cause the video and the print production work to be incoherent.

Are the print production pieces and the music video coherent?

Are the print production pieces and the music video coherent?

The lighting on my print production pieces looks fairly artificial as the photographs were taken in a photography studio with studio lighting, which differs from my video which has been shot in natural lighting. This creates a big difference between the two, as one looks ‘polished’ and airbrushed, whilst the other looks quite authentic.

Contrary to previous points, the costumes and props are coherent throughout, which gives our chosen band a particular house style. Although the font and colour scheme aren’t coherent between the print production and music video, I think the content of the actual image is more important, and if it is the same there is a recognisable link between the two and therefore my target audience can link the two and view the print production and music video as a whole marketing package.

Are the print production pieces and the music video coherent?