Question 2

By Toni Morris

Question 2: How effective is the

combination of your main product and ancillary texts?

What we had to do

As our main task was to produce a documentary, we had to make sure the two ancillary texts which was a double page spread article and Radio Trailer successfully advertised our documentary with good persuasive techniques in order for our audience to watch it.

Target Audience

What is it ? A target audience is a particular group of people,

identified as the intended recipient of an advertisement or message. Also called target population.

The way in which an audience can be identified is through social class, race, religion, age, gender etc.

Our Target audience The way in which our target audience is identified is

through age as we wanted to target students ranging from the ages 14 – 19 who are interested in moving into higher and further education. We wasn’t filtering our audience by race religion. Deeper into this issue our main investigation was the perception of academia and the creative arts subjects.

Double Page Article In our article we used still shots from the documentary and some images we took whilst filming which we thought would be effective and relevant to our documentary. Using still images from the documentary was useful as it gave the audience a snippet of what they’d see in the documentary.

Double Page Article In my opinion I don’t think the article

would have reached as big of an audience as the radio trail as the radio station we chose was more relevant to our audience of 14 – 19 year olds and a lot more accessible as it is free to listen to the radio and the magazine isn’t.

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The style we went for in our double page article was more professional than the use of the colourful tv listings magazines usually found in the newspapers. As the use of too much colour looked shabby and amateur in our opinion so we kept it fairly simple in colour scheme. However as the audience for our documentary was 14-19 year olds some of the audience feedback shown that some felt that there needed to be more colour to make it more eye catching and appealing.

Double Page Article

The magazine we chose to advertise our documentary in was the radio times as it is the 3rd most read UK magazine. The cost of the magazine is £1.20 and it is circulated weekly. The readership is 22,227,000. the radio times has also launched a website so our article would also be on there to gain even more viewers. The average age for a reader of radio times is 54 which is not in our target audience range. Radio times also has an app in which it can be downloaded and at one time as in ITunes top 10 downloads.

Radio Trail Our radio trail contained the same background music

from the documentary therefore when audiences were to watch it they would straight away recognise the music and familiarise with it.

We also used some sound clips from the documentary such as quotes from paul ashdown’s expert interview and we also got students and teachers to quote some of the quotes and statistics we originally had written for the use of our documentary however as we were not able to fit them in our documentary we thought it would be perfect for our radio trail as it was very much in tune with the genre and got the point of our documentary across.

Radio Trail

. As the chosen channel for our documentary was channel 4 and our audience were 14-19 year old students we thought the best channel for our radio trailer to go on is global Radio as it owns capital fm heart and classical just to name a few. As capital alone has 9 UK radio stations and is the UK’s number 1 music hit station with a mouth dropping audience averaging at 2.27 millions listeners which is prodominately in our age range would be a fast and effective way to advertise our documentary. Also as capital can be listened to online and with the ever fast growing of the use of the smart phone our audience can access the radio at any time and place.