Question 2- 4499

Question 2: effective links between soap trailer and 2 ancillaries

Price

Masthead

Barcode

Question to include the reader

Largest and boldest title

Other stories

Clear pictures

Button

Bright house colours to grab reader attention

Strap

House font and colour to create brand identity

Date

Website

Soap star called by first name

Cover star eyes looking into the camera to engage reader

Existing billboard

ITV logo

Time and day

Strap lineLarge clear photo

Several character present

Main characters represented

Several narratives

My billboard

ITV logo

Strap line

Large clear photo

Main characters represented

Mise en scene of a familiar place to the soap

Brand identity

We chose to use a font similar to the ITV font as this was the channel we intended our soap to be shown on, how ever for our soap logo we tried to use a street sign similar to coronation street.

Brand identity

The brand is identifiable across the products due to the mise en scene, characters costumes and facial expressions.

Facial expression/ body language very similar throughout the product

Genre• Gritty• Low saturation images• Adult audience

The genre of my products are easily recognisable as through the mise en scene, actors body language, the language used and the narratives of the trailer. The time of programme also suggest to the genre as it is a common time for soaps to be aired. This is because it is when the family's have got home from work, eaten there tea and sat down to relax watching television, this maximizes viewing potential.

Bill boardThe branding of our bill board is fairly low key with only the ITV logo on there and then just in an ITV font George Street and a strap line however this is the convention of an ITV advertisement as you can see on the bottom left with the only the name strapline and logo on the page apart from the picture.

TRAILER

I researched into the conventions of ITV advertisement’ and I found that they rarely use an actual branding of the soap they just put the soaps name in there font on a plain title card. As you can see below

Audience/ institution• From past audience research I tried to ensure that the same audience was

being addressed through all the media products I created• I used the same fonts in the trailer and on the bill board to help create a strong

ITV branding however I used a different house font on the TV magazine but I did use the house colours of ITV for the magazine, black yellow and white.

• The 3 of the main characters were consistent throughout each of the products • Through using the house styles i addressed the same ITV.

Institution- ITV • My soap is perfect for ITV as

it follows many of the story lines they use in there soaps.

Cheating

Blackmail

Representing a regionI used a street name for my trailer to create a regional representation and to conform with the genre coronation street’s audience’s know the location of this soap- Manchester similarly they know Eastenders is set in London. The audience use this prior knowledge to guess the location of my soap.

Here you can see the street sign we used in our trailer along with the phone box we used. The area we used had similar look to coronation street which we felt represented Manchester correctly. With the pub and terraced houses representing working class inner city Manchester.