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1. In what ways does your media product use, develop
orchallenge forms and conventions of real media products?
2. PosterWhilst conducting my research I discovered that there
were only a few conventions as they allvaried from being very busy
and full to being very simplistic. As a minimum requirement
thereshould be a limited amount text, an image relating to the film
itself and a title. As I didnt want togive lots of detail about the
film away, I thought that by sticking with this minimalistic
approach Icould produce a successful and intriguing poster.As I
have shown in my mind map I thought of what images I could include
in my poster that relatedto the theme of the film. I chose a teddy
bear as it links in with the theme of babies and providesvery
little insight into the film itself.I added small print information
as is seen on the vast majority of posters which details
theproduction team for the film. Once I had added the title
Instinct, I felt that my poster was a littletoo minimalistic and so
carried out more research and looked at other pieces of text that
mightappear on it. I was very conscious about the amount of text as
the purpose of a poster is to draw apasser-by in, and lots of
unnecessary text can be off-putting. I created a tagline for the
film titlewhich I later used in my magazine front cover, and also
included a release date along with thenames of actors that would
appear in the film. I spread the text out, again to avoid the
appearanceof too much text. I only used two fonts so the final
piece looked more professional and was easieron the eye.At the
bottom of the poster I used a film certificate logo which doesnt
always appear on postershowever I had noted that it should be
included in at least one of my products.I think that on the whole
the development of my poster has followed the majority of
theconventions of a good poster however I know that in some cases
the lack of information given outmay prove misleading for a viewer
as opposed to captivating.
3. Teaser TrailerWhen looking at other teaser trailers for the
genre of horror, I managed to draw lots of ideas andinspiration
from them. Teaser trailers should be between 30 and 90 seconds long
and not give toomuch away about the film itself. My teaser trailer
is 77 seconds long, and through the use of quickediting I feel it
gives just enough information to an audience. As is seen in many
teaser trailers of thisgenre, the purpose of such little
information is to build suspense and allow the audience to
becomedrawn in and want to watch the film. In my trailer I created
a tense and mysterious atmosphere byusing a shot which got closer
and closer to a door with the final shot being the silhouette of an
armreaching for the door handle. This leaves an audience
questioning who or what is behind the door,prompting them to watch
the film to find out.I discovered that teaser trailers are usually
fast-paced yet my product isnt. I challenged thisconvention as the
music I had chosen was slow and I felt that it wasnt befitting for
such editing. I stillthink that my teaser trailer works as the
slower music builds the tension and forms and
eerieatmosphere.Stereotypical trailers for horror films are gory
and contain lots of running or screaming. I wanted myproduct to get
away from this and not appear to be clichd. My teaser trailer
relies purely on theunknown, and the scare factor comes from the
main character being an ordinary mother in a homelysetting -
something an audience can relate to.Many trailers have small pieces
of text embedded between camera footage. I liked this idea
anddecided to incorporate it into my own trailer. I chose my words
carefully to enhance the suspensewhilst making sure that it didnt
detract from the scenes.Overall I feel that my product complies
with most of the conventions of a successful teaser trailer
anddespite me challenging them slightly I still think it is an
effective piece.
4. Magazine Front CoverThe front cover of a magazine has
several features and conventions which I stuck to as I found that
therewere rarely any exceptions to these rules whilst conducting my
research. A left-third of a magazine isperhaps the most important
as it is predominantly what is first seen by a viewer when in
stores. I madesure that the left third on my magazine front cover
was insightful and featured the most important parts ofthe
magazine. These included part of the masthead which would be
instantly recognisable to a reader; buzzwords such as free, plus
and world exclusive which entice the reader; coverlines with larger
brightheadings that look attractive and instantly give snippets of
information about the content of the magazine;part of the skyline;
and the dateline so it is instantly obvious that they are reading
the most up-to-dateissue.I wanted to include as many other features
of a magazine front cover as I possibly could and so I used
askyline to further advertise and promote the magazine and its
contents; a large main image using a mid-shot with eye contact to
involve the reader; a large main coverline to accompany the image;
a bright buttonto give a little more information about the magazine
and its highlights; a website for the magazine to invitemore
interaction and feedback from the readers; a review quote to
encourage the reader to investigatefurther; and a barcode.In my
first draft of the magazine front cover I attempted to challenge a
convention by using a blackbackground as I did in the poster.
However I found that a white background made the main image stand
outmuch more and could see how much more effective it was. I kept
with a set colour scheme and allowed themain image to stand out
even more by adding a red shadow behind it.The main image was
airbrushed as it would be for any other magazine front cover,
however despite my I.Tskills developing substantially since the
beginning of the project, I still find that the image could
beperfected even more with other software.
5. ConclusionTo conclude I am happy that each of my tasks
successfully meet with many of theforms and conventions I
discovered during my research. I believe that where I
havechallenged or developed them, I have done so effectively and
with sufficientjustification.I worry slightly that my poster may be
a little vague but I feel that the symbolism of theteddy bear and
the logo that accompanies it is effectual and links in well with
thetheme and plot of the story as well as the other two tasks.
Thank You For Watching