Question 1 Evaluation

Question 1 - Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media

products?

Kate Gardner

For our narrative we decided to use a storyline continuously throughout which supports voyeurism; this was mainly shown in both of our bridge shots, due to us slowing down the pace of the footage it made us able to produce voyeuristic features. Britney spears was our main artist we looked at for this, in her ‘Baby one more time’ music video, we came close to this image by having two other girls behind me as if we were a group of school girls having a casual walk to school. We also used Fergie’s music video ‘Glamorous’ to get a sense of how the artist presents herself, this is shown in many of her songs.

Our digipac is the main thing out of everything that challenges the conventions of the pop genre. This is shown by the way the backgrounds are the same throughout all of our digipac and magazine advert; doing this we felt it all fitted more into the R&B music and not so much the pop genre of Fergie’s general music. Choosing the title of our album we took the title from the famous film ‘Rebel Without A Cause’ we felt that if we dropped the ‘A’ in the title it would sounds a lot better and wouldn’t be copyright of the film by James Dean. When looking at many pop albums you will notice that the title name is genuinely a name of a song.

To keep with the theme of our digipac we decided to keep the graffiti as the image the buyers see when they think of the album, we also chose this so that it was. We decided to look at ‘raunch’ culture in our lesson and saw that many pop artist show off certain parts of their bodies; for example legs, we looked at many of Miley Cyrus’ new music videos and how they are quite explicit; this helped us see what was over the top and what was suitable. We also looked at some of Fergie’s music videos from the past which some were quite open with the way she looked. Mainly with her stomach and legs on show. We decided to use the ‘Oh Snap’ t-shirts so that it refers back to our music video and the debut track on our CD.

Our text in our music video challenges the conventions of pop genre as you’d normally see text in R&B music videos such as ‘Blurred Lines’ by Robin Thicke.

When using premier pro the filters we used were similar throughout, we did this so that it would be conventional. When comparing music videos not all have the same filter throughout the music video this is shown in many videos such as Olly Murs’ video – hand on my heart, as you can see this is in black and white which is not the original filter when first recording. This is also shown in Avril Lavigne’s video – let me go. You can see in the images although it is to do with lighting also that the filters used go with the genre and emotion of the song.

We looked at many of examples videos when discussing whether to use split screen or not. We decided yes as we felt with the genre of our song it would look good and would challenge the conventions of the pop genre. We came up with many ideas such as the ones above and below. Taking similar split screens for our music video made it more interesting to watch especially with the mirroring images.

We decided to use the ‘Oh Snap’ t-shirts so that it refers back to our music video and the debut track on our CD. For these Luke homemade them so our mise-en-scene was to do with the music video and the lyrics ‘oh snap’. Our t-shirts appear a fair bit throughout our music video which made it more interesting for the viewers to watch. As it is shown in Frank Turners music video – ‘The way I tend to be’ he goes through his video wearing a board saying the words ‘The end is coming’ this also inspired us to wear the t-shirts.

The graffiti backgrounds for lip-syncs challenges the pop convention. Our continuous use of the graffiti behind the artist (Kate) becomes a very recognisable image for buyers, due to the graffiti not only being in our music video but also in our ancillary products which are our album cover and magazine advert. Bringing the colour red out in the narrative is also spotted in Lily Allen’s ‘LDN’ video which we spotted as a group in class.

For the explict text on our screen we decided to use astrics (*) as we needed to make our video more appropriate for our audience. With the covering of the mouth it shows that the artist has a very childish act about her and swears a lot, which suggests and relates the audience to the school girl narrative.

When using the high and low angle shots it shows the audience that the artist is in charge and has power over the viewers. When using these angles it helped us also get the rebellious side across clearly. This is also shown in the ‘get out of my face’ close up shot when the artist physically pushes the camera away. With this shot it shows that no one is in charge of her actions and even her.