Queen\'s Alumni Personal Branding

What Barack Obama, Stephen Harper,Jean

Chretien & You Have in Common | Personal

Branding (Why I Think Michael Ignatieff & Bob

Ray Won’t Get the Really Big Job |You Can)

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Old Queen's Sweater

Put on your old Queen’s sweater, the dirtier the betterAnd we’ll all have another case of beer (MORE BEER)‘Cause it’s not for the knowledge that we come to this College’but to raise hell all the yearWell they took away our whiskey and they took away our ryeAnd they took away our late leaves too (BOO HOO)But we thank the Lord above us that we still have girls/guys who love usAnd our old Queen’s sweater too! QuickTime™ and a

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What to expect today

• Welcome & housekeeping• Tweet #CareerJoy #QueensAlumni • Doodle• High protein - low fat lunch & learn• Presentation on “Personal Branding”• Career Q&A bonus session.• Reach out alankearns• follow me on twitter CareerJoy• [email protected]• Visit our site CareerJoy.com

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Alan is Canada’s Career Coach and the founder and Head Coach of CareerJoy. He is the author of Get the Right Job Right Now! , published by Harper Collins. Alan is the career expert for Workopolis and is the host of the podcast CareerJoy Conversations, where he interviews experts weekly from a wide range of fields as a forum to share their career wisdom. Alan was voted one of the Top 40 entrepreneurs under the age of 40. He is also the Trusted Advisor for careers at Chapters, Canada’s largest book chain. His team works with organizations such as Alcatel, FedEx, University of Toronto as well as with high potential individuals on career management issues. Alan loves books, running, cooking, ideas, design and a good story. He is married, has two children, one dog, four cats and some mice in his garage ... and he loves to chase them all!

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Facebook 1.0

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Personal Branding 1.0

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The 4 Myths About Personal Branding

• This is a new revolutionary idea

• You need to learn how to sell yourself better

• Best person is promoted

• Managers hire the best people

• rsk takr

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Study by Johns Hopkins Medical School.

What percentage of people are maintaining a healthy lifestyle 2 years after having a heart attack?

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Study by Johns Hopkins Medical School.

10% will maintain change after 2 years77% will maintain change with coaching support. (& save $100,000 in health care costs)

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The Brand Test Which brand owns this part of your brain?

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Definitions

Marketing - Mercari “to buy”

Sell - Sellen “to give, hand over”

Advertising - Advertere “to turn towards”

Persuasion - Persuasionem "to bring over by talking”

Brand - Brond “Identifying mark made by hot iron”

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What is a Brand?

In marketing, a brand is the symbolic embodiment of all the information connected with a company, product or service. A brand typically includes a name, logo, and other visual elements such as images, fonts, color schemes, or symbols. It also encompasses the set of expectations associated with a product or service which typically arise in the minds of people. Such people include employees of the brand owner, people involved with distribution, sale or supply of the product or service, and ultimately consumers.In other contexts the term "brand" may be used where the legal term trademark is more appropriate.

definition from wikipedia (another brand)

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My Brand is…

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Key Elements of a Brand

• Name• Logo & Trademarks• Location• Packaging• Products• Systems• Good will• Network• Trust

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Successful Campaign

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Broken Campaign

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How Barack Obama, Jean Chretien and Stephen Harper Landed the Really Big Job

1. Find confident & credible candidate.

2. Pull together a strong campaign team.

3. Create a campaign that suits the candidate.

4. Pull together marketing material.

5. Kiss babies…(or animals)

6. Get debate coaching.

7. Ask for the really big job.

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The best campaign, always beats the best candidate (& sometimes this is the best candidate)

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2D

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Think 3D

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Quick Review

1. Know your brand.

2. Market don’t sell.

3. People not paper.

4. ABC (Always be campaigning)

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The Future |3 dimensional personal branding leads to

a more analog in your career & life. The best

things in life are analog, including you!

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“My job as a marketer, is to coax my clients into investing in their own authenticity. Your job as a consumer is to become literate about marketing and discern the sheep from the goats.” Terry O’Reilly “Age of Persuasion”

“My job as Canada’s Career Coach, is to coax my clients into investing in their own authenticity. Your job as a professional is to become literate about the world of work, and discern the sheep from the goats.”

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“Not with a bang, not with a whimper, but by our own skilled hands”

Terry O’Reilly

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How Can CareerJoy Help You?We work with you to help identify, manage and overcome the problems you are experiencing in your current career situation. WEBINAR Special 15% off Services Coupon - Queens U The Career Identity Program for Professionals TM

This program identifies the match between your strengths, talents and passions and the market The 90 Day Career Search Program TM

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We help with both career identity, self marketing and job search.The Leadership Identity ProgramWe help to guide leaders on how to identify strengths and become more effective.

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Invest in something you can really count on…You

Contact us to book an initial 45 minute consultation• An unbiased, professional assessment of your current situation.• Feedback on your resume and issues related to your job search.• Expert advice on what to do next and tips to get started right away.

Most of all, you will get peace of mind that you are not the only one in your situation, as well as the experience and dedication of a career coach who is here to help you. The investment is $99 which is credited towards the cost of our programs.

Call 1 877 256 2569 or email [email protected]

"To have a coach, who has a vested interest in me, is invaluable. Alan validated my ideas, my discoveries and challenged my thoughts, all while helping me to grow

personally and professionally." DEBBIE TRENHOLM, MBA