[email protected]The Challenge A nightmare for all supermarkets during the festive period is customer collection of their Christmas turkey, with customers collecting their turkeys in store three days before Christmas. Customers who want to just collect their food and go face spending a long time standing in a queue waiting to be served. This ultimately limits customers’ opportunities to shop around the store and pick up any last minute items still left on their shopping list. It's a persistent problem for many grocery chains, creating a poor experience for their customers and in some cases reducing the likelihood of customers returning to the store again. In 2015, many retailers had their customers enduring up to 2 hour long queues to collect their turkey, in their precious holiday time before work. Waitrose Case Study Waitrose is a chain of British supermarkets, forming the food retail division of Britain's largest employee- owned retailer, the John Lewis Partnership. “Two-Hour Queues For Christmas Turkey” Consumers reported lengthy waits to collect pre-ordered goods with queues in some cases stretching outside stores. One customer tweeted: "2 hours to pick up a turkey at #cheshunt won't be back next year #M&S.” Report from Sky News Qudini Waitrose Click & Collect Kiosk Customised Queue Position Display
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