Making it Personal: Finding an Edge in a World of E-Commerce Giants Ramy Badie CEO
Qubit Bright Sparks NYC 2014 - TeeTurtle
Jul 14, 2015
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Making it Personal:Finding an Edge in a World of E-Commerce Giants
Ramy BadieCEO
1. TeeTurtle Stats
2. Technology Partners
3. Personalized Interactions
4. Effective Segmentation
5. Final Thoughts
Avg. Email Open Rate
28.3%FB Audience
456k(+160% from 2013)
Est. 2014 Revenue
$6.3m (+75% from 2013)
Rev. from Repeat Customers
~60%
1. TeeTurtle Stats
2. Technology Partners
3. Personalized Interactions
4. Effective Segmentation
5. Final ThoughtsPersonalization
Custom Product Recs A/B Testing
E-mail Capture Exit Feedback
Retention Marketing Customer Insights
Segmentation Product Dev Insights
“Hot Combos”
Maximize the value of your technology partners
1. TeeTurtle Stats
2. Technology Partners
3. Personalized Interactions
4. Effective Segmentation
5. Final Thoughts
Proactively Engage with Customers
1. TeeTurtle Stats
2. Technology Partners
3. Personalized Interactions
4. Effective Segmentation
5. Final Thoughts
Proactively Engage with Customers
1. TeeTurtle Stats
2. Technology Partners
3. Personalized Interactions
4. Effective Segmentation
5. Final Thoughts
Proactively Engage with Customers
1. TeeTurtle Stats
2. Technology Partners
3. Personalized Interactions
4. Effective Segmentation
5. Final Thoughts
Proactively Engage with Customers
1. TeeTurtle Stats
2. Technology Partners
3. Personalized Interactions
4. Effective Segmentation
5. Final Thoughts
Proactively Engage with Customers
The Benefits:
1. Increased retention rates
2. Increased purchase frequency
3. Identify issues early
1. TeeTurtle Stats
2. Technology Partners
3. Personalized Interactions
4. Effective Segmentation
5. Final Thoughts
Reward Desirable Behavior (Social Interaction)
1. TeeTurtle Stats
2. Technology Partners
3. Personalized Interactions
4. Effective Segmentation
5. Final Thoughts
Reward Desirable Behavior (Social Interaction)
1. TeeTurtle Stats
2. Technology Partners
3. Personalized Interactions
4. Effective Segmentation
5. Final Thoughts
Reward Desirable Behavior (Social Interaction)
1. TeeTurtle Stats
2. Technology Partners
3. Personalized Interactions
4. Effective Segmentation
5. Final Thoughts
Reward Desirable Behavior (Social Interaction)
1. TeeTurtle Stats
2. Technology Partners
3. Personalized Interactions
4. Effective Segmentation
5. Final Thoughts
Reward Desirable Behavior (Content Delivery)
1. TeeTurtle Stats
2. Technology Partners
3. Personalized Interactions
4. Effective Segmentation
5. Final Thoughts
Reward Desirable Behavior (Content Delivery)
1. TeeTurtle Stats
2. Technology Partners
3. Personalized Interactions
4. Effective Segmentation
5. Final Thoughts
Reward Desirable Behavior (Content Delivery)
1. TeeTurtle Stats
2. Technology Partners
3. Personalized Interactions
4. Effective Segmentation
5. Final Thoughts
Reward Desirable Behavior (Content Delivery)
The Benefits:
1. Increase reach
2. Increase conversion rate
3. Set yourself up as a friend rather than a company
1. TeeTurtle Stats
2. Technology Partners
3. Personalized Interactions
4. Effective Segmentation
5. Final Thoughts
Build a Reputation of Honesty
1. TeeTurtle Stats
2. Technology Partners
3. Personalized Interactions
4. Effective Segmentation
5. Final Thoughts
Build a Reputation of Honesty
1. TeeTurtle Stats
2. Technology Partners
3. Personalized Interactions
4. Effective Segmentation
5. Final Thoughts
Build a Reputation of Honesty
The Benefits:
1. Improve perception of authenticity
2. Reduce the risk of future backlash
3. Customers view this as “refreshing”
1. TeeTurtle Stats
2. Technology Partners
3. Personalized Interactions
4. Effective Segmentation
5. Final Thoughts
Segment on Purchase Behavior
1. TeeTurtle Stats
2. Technology Partners
3. Personalized Interactions
4. Effective Segmentation
5. Final Thoughts
Segment on Purchase Behavior
Frequency Latency Size of Purchase Product Types Coupon Usage
1. TeeTurtle Stats
2. Technology Partners
3. Personalized Interactions
4. Effective Segmentation
5. Final Thoughts
Segment on Purchase Behavior
1. TeeTurtle Stats
2. Technology Partners
3. Personalized Interactions
4. Effective Segmentation
5. Final Thoughts
Segment on Purchase Behavior
The Benefits:
1. Give a well-timed “nudge” at the right point in the purchase cycle
2. Target coupons and sales only to customers who need them
3. Improve e-mail open rates
1. TeeTurtle Stats
2. Technology Partners
3. Personalized Interactions
4. Effective Segmentation
5. Final Thoughts
Understand your Social Segments
1. TeeTurtle Stats
2. Technology Partners
3. Personalized Interactions
4. Effective Segmentation
5. Final Thoughts
Understand your Social Segments
1. Identify a target with each post, and vary targets systematically
1. TeeTurtle Stats
2. Technology Partners
3. Personalized Interactions
4. Effective Segmentation
5. Final Thoughts
Understand your Social Segments
1. Identify a target with each post, and vary targets systematically
2. Ask questions, and use the answers to gain insights into your most engaged customers.
1. TeeTurtle Stats
2. Technology Partners
3. Personalized Interactions
4. Effective Segmentation
5. Final Thoughts
Understand your Social Segments
1. Identify a target with each post, and vary targets systematically
2. Ask questions, and use the answers to gain insights into your most engaged customers.
3. Use purchases to create lookalike audiences cross-targeted by specific interest
1. TeeTurtle Stats
2. Technology Partners
3. Personalized Interactions
4. Effective Segmentation
5. Final Thoughts
Understand your Social Segments
1. TeeTurtle Stats
2. Technology Partners
3. Personalized Interactions
4. Effective Segmentation
5. Final Thoughts
Understand your Social Segments
The Benefits:
1. Prevent FB from filtering out non-engaged fans
2. Get insights from your most engaged customers to cultivate a lookalike community
3. Effectively target audiences for new product releases
1. TeeTurtle Stats
2. Technology Partners
3. Personalized Interactions
4. Effective Segmentation
5. Final Thoughts
Key Takeaways
1. Engage Proactively: the customers who respond will be a strong core that drive your engagement and will be lifelong customers
1. TeeTurtle Stats
2. Technology Partners
3. Personalized Interactions
4. Effective Segmentation
5. Final Thoughts
Key Takeaways
2. Wow someone every day, publicly. A high-visibility funny message or customer service response can go a long way in building brand reputation
1. TeeTurtle Stats
2. Technology Partners
3. Personalized Interactions
4. Effective Segmentation
5. Final Thoughts
Key Takeaways
3. In a world of automation, customers appreciate a little human touch. Showing authenticity in brand voice backed by actions is the easiest way to maintain high retention rates and build a fanatical customer base
Ramy [email protected]
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