2015 PROGRAMMATIC FOR BRANDING AN ESSENTIAL MARKETING TOOL SUMMARY It’s no surprise that “programmatic” was voted the Association of National Advertisers’ (ANA) marketing word of the year in 2014. Over the past few years, programmatic has transformed digital marketing by bringing efficiency, effectiveness, and scale to the entire online advertising ecosystem. As people consume more media digitally, advertising leaders are encouraging brands to move budgets from TV to online, video, and mobile formats. Among those pushing for adoption is Omnicom, which recently recommended that brands move 10–25 percent of their TV budgets to digital. Learn how programmatic can help you make the most of your digital branding efforts. WHAT’S INSIDE 1 DRIVERS OF PROGRAMMATIC’S RAPID ADOPTION 2 BRANDS DON’T NEED TO HOLD BACK FROM PROGRAMMATIC ANY LONGER 3 HOW TO TAKE ADVANTAGE OF PROGRAMMATIC FOR YOUR BRANDING CAMPAIGNS CUSTOMIZED AUDIENCE TARGETING OMNICHANNEL EXPERIENCE CONSTANT CONSUMER CONNECTION 5 GET STARTED NOW
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Quantcast Advertise - Programmatic for Branding - White Paper- Feb2015
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Transcript
2015
PROGRAMMATIC FOR BRANDINGAN ESSENTIAL MARKETING TOOL
SUMMARY
It’s no surprise that “programmatic” was voted the Association of National Advertisers’ (ANA) marketing word of the year in 2014. Over the past few years, programmatic has transformed digital marketing by bringing effi ciency, eff ectiveness, and scale to the entire online advertising ecosystem. As people consume more media digitally, advertising leaders are encouraging brands to move budgets from TV to online, video, and mobile formats. Among those pushing for adoption is Omnicom, which recently recommended that brands move 10–25 percent of their TV budgets to digital. Learn how programmatic can help you make the most of your digital branding eff orts.
WHAT’S INSIDE
1 DRIVERS OF PROGRAMMATIC’S RAPID ADOPTION
2 BRANDS DON’T NEED TO HOLD BACK FROM PROGRAMMATIC ANY LONGER
3 HOW TO TAKE ADVANTAGE OF PROGRAMMATIC FOR YOUR BRANDING CAMPAIGNS CUSTOMIZED AUDIENCE TARGETING OMNICHANNEL EXPERIENCE CONSTANT CONSUMER CONNECTION
5 GET STARTED NOW
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Programmatic’s targeting capabilities allow you to continue the conversation
with the right message at the right time throughout the path to purchase. First,
generate brand awareness and spread your message to broader demographic and
psychographic targets. Next, boost interest and build brand perceptions by utilizing
behavioral and contextual targeting to reach consumers who are interested in your
product or have interests related to your brand. Finally, increase purchase intent
and remain top-of-mind in consumers’ consideration sets by retargeting those who
engaged with your brand campaign or site, ushering them down the purchase path.
With the right insights and audience segmentation, you can maintain a dialogue with
your consumers throughout the buying cycle.
CONNECT WITH YOUR AUDIENCE THROUGHOUT THE PATH TO PURCHASE3
GET STARTED NOW Programmatic media buying off ers a scalable, fl exible solution that connects advertisers with the right audiences across digital touchpoints as never before. It off ers an unprecedented gateway to brand building and ad performance. Getting started is easy and fast, requiring only a small test budget to start seeing results. See for yourself how programmatic can take your branding campaigns to the next level.