7/30/2019 Quality_Management http://slidepdf.com/reader/full/qualitymanagement 1/16 1 | Page Quality Management PrinciplesFinal Project: Quality Management at WorkPrepared By: Abdulla Ali Al Awaadi – 200209670 Ibrahim Juma Al Marashda - 990003709 Instructor: Itihad Al Amr - H00004602
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Personal Interview: ................................................................................................................................. 16
Project Description: As one of the leading banks in the UAE, First Gulf Bank (FGB) has Shareholder Equity
of over AED20 billion making it one of the largest equity based bank in the UAE.
Established in 1979 and headquartered in the UAE capital Abu Dhabi, the bank
provides financial services in various business and industrial areas with a wide networkof branches across the Emirates. Under a visionary leadership, expert management and
a professional, committed and talented team the bank maintains a strong flexible
synergy that fosters sustained growth.
This report will describe and define the services/products that First Gulf Bank deals
with, the effectiveness of Multicultural in both positive and negative ways, how company
meets improve customer satisfactions, Leadership type applied and different methods
applied and implemented to achieve and maximize the quality value.
To achieve the targets and objectives of this report, several interviews and researches
were done since March, 2009. Interviews include some top management from different
department of the bank. In addition to that, some useful information is available in the
Backed by a philosophy of providing and optimizing shareholder, customer and
employee value, the bank’s core aim is: “To be a world class organization, maximizing
value for all stakeholders “. Regarding the core Values, FGB concentrate on:
People Focused: In line with its belief that people drive excellence and make thedifference, First Gulf Bank creates opportunities to challenge its work force andempower it to grow and become world-class.
Trust & Integrity: At First Gulf Bank, trust and integrity are inherent ethics.Whether it is interaction with colleagues, customers, partners or stakeholders,the bank builds mutually beneficial and enduring relationships by adhering tothese corporate principles.
Pursuit of Innovation: First Gulf Bank continuously pursues innovation in thequest to deliver better products and services. It encourages new ideas to spur change and exceed customer expectations.
Passion to Excel: First Gulf Bank is driven by a passion to excel in all it doeswith the ultimate aim of being truly a world-class organization with an unwaveringcommitment to global service standards.
First Gulf Bank is providing various services and products to his customer. In line with
his core value to focus on customer & all stakeholders, FGB services and productscould be grouped as following:
Corporate Banking: Corporate Banking clients of the bank are serviced byqualified and specialized relationship teams which includes RelationshipManagers, Product & Industry Specialists. This assists FGB in offering costeffective customized solutions which are relevant, enhance efficiency andimprove quality.
Retail Banking: At First Gulf Bank, our customers always come first. That’s whywe continuously upgrade our products and services to enhance your comfort and
convenience, ensuring that your every banking need is met. So, whether it’sstandard banking services or customized products you’re looking for, we haveone that’s right for you. A state of the art 24/7 Call Centre and a network of ATMsand branches in the UAE, ensure that First Gulf Bank is always at your service.
Treasury & Investments: In today’s dynamic wor ld with its financialcomplexities, it is imperative that you have access to innovative, cutting edgefinancing and risk management solutions that are tailor-made to suit your needs,and an attractive range of diversified investment options backed by world-classexpertise and experience.
Real Estate: Green Emirates Properties was established as a continuation of thereal estate department of ‘First Gulf Bank’, which started a decade ago offeringreal estate solutions, management and leasing services.
Why/How FGB improves Quality:
At First Gulf Bank, we believe that in a competitive environment, 'Service Quality' is akey differentiator, that helps build loyalty. It is our endeavor to ensure customer satisfaction by delivering excellence in service to each one of our customers. Wecontinuously seek to add value to each customer interaction and push the limits of our
performance to exceed customer expectations. With this focus, we have established adedicated Service Quality Department which aims at 'Making our Customers Winners'.
In its quest to achieve this, the department's mission encompasses building a culturethat fixes problems and gets quality right, the first time. The Unit plays critical role of aChange Agent and is also instrumental in maintaining the Quality Management Systemswithin the Bank. It also facilitates Process Improvement Initiatives and Strategic Projects
which impact Reduction in Reworks and Turn Around Time, Productivity Enhancement,Customer Satisfaction and Employee Satisfaction.
Multicultural Issues: Enviroment
Multicultural Organization means: Where employees of varied backgrounds, cultures,ethnicities, and experiences can contribute freely, and achieve their individual potentials
for their own and their organization's benefit.
Is FGB Multicultural nature?
Yes it is. First Gulf Bank contributes from collection of different employee’s culturewhere it could be also different religion, experiences and ethnicities. This mixure hasboth positive and negative effects on the organization.
Positive/Negative effects:
Very often competitive advantages are listed as human resources, processes, products,financial means, knowledge, and the list continues. Multiculturalism has been seen tobe more and more advantageous, especially if it is understood as diversity.
Multicultural corporate climate brings about diversity. This is especially important toglobal teams for two main reasons. First, cultural differences provide the greatestpotential to hinder effective interaction within teams. Culture is a society’s or definedgroup’s assumptions and norms for how people interact with each other and
approaches what they do. Each society develops a different set of assumptions andnorms under which to operate, and different professions, functions, and even genderswithin a society or organization can have different cultures themselves.
There are four types of leaderships in general. Autocratic where leaders make decision
without reference to anyone, Democratic where leaders encourage making decision
from different perspective, Laissez Faire where leadership responsibilities are shared
by all, paternalistic where leaders makes decision but may consult.
In First Gulf Bank, I think Laissez Faire is the main leadership type practiced. FGB givesyou more freedom to take decision related to your work and department. This is could
help your building the trust and eliminate the fears. In addition, this type of leader gives
your opportunity to communicate easily with the management, since there are no
barriers or restrictions.
Quality Services:
Today, Service Quality has become an integral part for any banking institution. Servicequality is set independently with an overall strategy to ensure consistent high qualityservice delivery to customers. In addition, the unit strives to continuously improve theBank’s processes to ensure efficient service delivery turnaround time to customers aswell as to minimize errors and defects.
The unit assists each department in setting goals on service delivery to customers, aswell as looking at ways to improve processes. The department also checks the Bank’sperformance through customer satisfaction surveys.
Service Quality is a challenging area where customer satisfaction is of criticalimportance. To know more about Service Quality please follow the ‘Slide Show’ link onthis page.
“ At First Gulf Bank we believe that the main source and generator of excellence are our employees. We maximize the most of our capital and resources to create value for our Shareholders, Customers, and Employees. Through our people, who are our mainassets, we aim to exceed the expectation of our Stakeholders and Delight them. FGB iscommitted to provide customers with superior service. Our frame of operations is qualitydriven. We adopt the best business excellence models and continuously improve our pr ocesses to become best in class “.
Quality Scope
This report has been prepared to define the quality system, establish responsibilities of the personnel affected by the system, and to provide general procedures for all activitiescomprising the quality system. Quality Management system covers all activities andpersonnel involved in the provision of the services mentioned below:
First Quality Exercises, which applied in First Gulf Bank, is a big example of successful
approach implemented. This is compilation set of rules, regulation and Standard
Operational Procedures. The management can guide the departments toward achieving
the desired results for the same department or organization.
In order to obtain and implement high quality services in First Gulf Bank, The following
points should be taken in consideration:
- Standard Operational Procedures in Place.
- Employee’s Job Description is clear and easily understandable.
- Rules and regulations in order.
First Gulf Bank analysis and measure the capability of activities against the Standard
Operational Procedures (SOP) and Service Level Agreement (SLA) that set:
- Turn Around Time (TAT).- End Result.
- Good audit Comments.
International Standards:
First Gulf Bank has the distinction of being the first bank in the UAE to have allDepartments fully ISO 9001: 2000 certified. The Bank also received the Dubai Quality
Award in 2001 for Banking and Finance and the Shaikh Khalifa Excellence Award in2002 for the Finance Sector.
Not one to rest on its laurels, the bank continues in its quality initiatives to deliver
excellence in service to each one of its customers.
The benefit from this project for us as individual is huge. We learned many things which
might help us in future. Initially, we learned how to delegate specific task for each
member of the group. This is decided after a meeting and setting the overall objectives
and points which should be covered in this report.
Another advantage we learned from this project is how to prepare your-self and the
questions’ paper before meeting with the concern person. You might meet senior
manager, assistance Vice-President or even higher. So, you have to be well prepared
and organized.
Time management also important and you should have time management skills. As
mentioned before, your interview might be with one of the top management personal,
who already has a busy schedule. At such cases, the time management is critical point.
One last advantage is how to work individually. It seems to be strange when the report
is written by two members. Actually I could manage more time than Ibrahim to meet,
interview, discuss and gather information from FGB since I’m employed there. So, more
often I have to meet with the concern person and share the summary of the interview at
the end with Ibrahim.
Suggestions & Recommendation:
During the last 10 weeks which had been used to gather analysis and segregate all
information, few points should be under consideration to improve the quality of the
services and product provided by First Gulf Bank. These points are:
- Make monthly courses for quality assurance.
- Enable online customer satisfaction’s survey.
- Increase the performance of weekly First Quality Quizzes.
Conclusion:
In conclusion, First Gulf Bank has complete good approach to implement the rightquality service in all departments. It has the distinction of being the first bank in the UAEto have all Departments fully ISO 9001: 2000 certified so; it is big challenge to keep this
Our references consist of three major channels; websites, books & power points andpersonal interview. Kindly find below all the references we used in this report: