Quality Reach I SMX West Slides

@97thFloor #QualifiedReach@SaunderSchroed

intro

promo tip

qualified reach

aka the Squints strategy

target

find influencers

followerwonk !

influential (follow them)

! influential that follow you

nurture

You shall not PASS!…unless you have that password

passworded url

perception increase loyalty beta testers

dm influencers

1. send a cute little intro. dm about campaign

(nurture)

2. then send url with password

eager frank

peace catcher

live = qualified reach

peace catcher = qualified reach

eager frank = qualified reach

chemistry

we’ve got chemistry chemistry here

you feel it?

I felt it!

alright JANICE!

results

client’s average video, before this, was around 5,000 views

what would SQUINTS do3-4 week process aka no short cuts

twitter analytics

nuvi

nuviapp.com

do it again improve

increase results

repeat

reach = the amount of people who could potentially see it i.e.: someone tweets out the link with 10,000 followers = 10,000 reach !spread = the amount of people who RT the original tweet !reach + spread = viral coefficiency !8,469,347 + 1,849,309 = 10,318,656 !

over 250,000+ views to url in 2 weeks

change of pace

youtube [content] creation

goals, kpi’s, and the whole shebang

process !

• on-boarding • kick-off call • 4e’s of content • creative brief

four e’s (of content)

entertain, educate, engage, elevate

client’s goals

entertain, educate, engage, elevate

brand awareness

idea gen.

idea + =brand awareness

take what works

idea

Coke’s Security Camera campaign + friend zone

entertain

video

youtube.com/watch?v=gd2aNEHKj1o&noredirect=1

alright, let me break it down to you right quick

creation

staged !!edited footage to look like a security camera !!and added that nice Vivint logo

check list

entertain, educate, engage, elevate

educate + engage

mystery = educate + engagement

educate + engagement

sharing stories, life lessons…

…experiences, wisdom on wisdom

(for content)

educate + engagement(for brand)

check list

entertain, educate, engage, elevate

elevate

results

1,000,000 YouTube views in less than a week !21,000+ facebook shares !56,000+ embeds, mentions, and links !2.5 million+ aggregated views !4,000 aggregated comments !50,000+ social shares

repurpose

what’s cool about this, besides an additional 200k+ views?

…user submitted

brand mentions

averaged 15-20 brand mentions per day

brand mentions = opportunity

check list

entertain, educate, engage, elevate

be SQUINTS

+

=squints MARRIED wendy…and HAD 9 kids

which equals

=

at least 9 great nights for squints

end

@SaunderSchroed

[email protected]

@97thFloor