1 Why quality, not quantity?
Quality not Quantity
Jan 13, 2015
Webinar presentation on 'Quality, not Quantity' by Tom Smith for SDL Language Technologies' Thought Leadership Series, July 2010
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1
Why quality, not quantity?
2
In 2009 on average every USA citizen received 12.5GB worth of text, equivalent to 12 pick-up trucks filled with books
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In the next 5 years digital information will grow 10-fold
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From 2005 to 2010 information created per year has grown 5-fold
5Source: HubSpot
Global Internet Users
one billion, six hundred seventy-six million, five hundred sixty-eight thousand, six hundred ninety-five
6Source: HubSpot
Global Internet Users
7
90% of HP’s customer buy based on content, not on touching the product
* Gilbane Globalization blog – Mary LaPlante, 2008
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What is quality content?
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Clear
Concise
Consistent
Current
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Clear
Understood by all, worldwide
Relevant
Informative
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Concise
Digestible
Bite-size
Avoiding channel-hoppers
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Consistent
Branded
Terminology
Written before
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Current
Searchable
Latest branding, guidelines, terminology
The right format
14
What trends will affect quality?
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Social Media and User Generated Content (UGC)
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10 Billion+ Tweets Sent on Twitter Since 2006
Photo Credit: Rosaura Ochoa Source: Mashable
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2 Billion Videos Are Streamed Each Day On YouTube
Photo Credit: jonsson Source: Techcrunch
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Crowdsourcing and Community
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18% of technical communicators believe crowdsourced or community documentation will have significant impact over the next 5 years*
39% believe it will have some impact
8% believe it will have no impact
*SDL and VMware Webinar Poll, January 2010
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Volunteer translation program since the browser first launched
Versions in 75 languages (with language packs available in 25 more). Mozilla has 350M users worldwide, and 50% market share in many countries where a non-English version is used
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Machine Translation
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75% of global companies consider ‘concerns about quality’ to be the main barrier to adoption of machine translation*
*SDL machine translation survey, April 2010
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58% of global companies are more likely to adopt machine translation than 2 years ago*
*SDL machine translation survey, April 2010
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What is the impact of bad quality content?
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Customer engagement
Customer satisfaction
Customer loyalty
Compliance
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How can we control quality?
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Develop standards and guidelines
Reuse and share content
Connect content creation to translation
Track the audit trail
Manage content throughout its lifecycle
Questions?
To ask a question, use the Q&A window on the right hand side of the screen
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Next in the Series:
“Managing Global Content – Best Practices for Today and the Future”
Meet Sophie Hurst, Director of Product Marketing
Thursday 22nd July
14.00 UK/15:00 CET/09.00 EST
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