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Quality Cost Analysis

Apr 03, 2018

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Dhiraj Yuvraj
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    Quality-Cost Analysis

    By:Mahendra Singh

    Central University of Jharkhand, Ranchi

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    Quality Cost:

    - It is represented by the costs encountered in:

    - preventing

    - finding- correcting the defective work

    - warranty & rework

    - It represents the basis through which investment in qualityprojects can be actually evaluated in terms of cost improvement,

    profit enhancement.- Quality Costs have an impact through the entire life cycle of theproduct, it does not stop at the shipping phase

    - They represent in general a significant amount

    - It is affected (reduced) by Total Quality Control.

    - A little bit of History:

    - Gold in the Mine concept

    - This concept triggered a better understanding of:

    - 1. The companys accounting system

    - 2. The identification of all the quality related costs

    - 3. The idea of an optimum for quality costs.

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    Quality Cost Analysis: The process that consists in comparing and examining

    the individual quality cost item to each other and to thetotal so that appropriate action could be taken.Generally, it is more meaningful to talk about timeintervals and about absolute dollar amounts.

    History: One of its first advocates was quality theorist:Joseph Juran.

    The ob ject iv eof quality cost analysis is to minimizethe total cost of quality across the life of a product(therefore, to reduce the quality costs)

    Quali ty cost analysis is a standard part oftradi t ional qual ity con tro l

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    Manufacturing Context Quality Costs (sometimes overlap)

    Prevention Costs (Pc): Costs associated with preventing poor quality.

    examples: design errors, coding errors

    Appraisal Costs (Ac):

    Costs associated with revealing the poor quality

    Testing

    Design reviews are somewhere in the middle

    Failure Costs (Fc):

    Internal Failure Costs

    Costs encountered before the product was shipped to thecustomer

    Example: fixing bugs

    External Failure Costs

    Costs encountered after product was shipped to thecustomer

    Example: patching a released product and distributing the

    patch Total Cost of Quality = Pc + Ac +Fc

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    COQ Models

    COQ models are classified into four groups(Schiffauerova and Thomson,2006).

    1. P-A-F models: Prevention costs+ Appraisal costs+

    Failure costs

    2. Crosbys model: Cost of conformance+ Cost ofnon-conformance

    3. Opportunity or intangible cost models: [Prevention

    costs+ Appraisal costs + Failure costs+ Opportunity

    costs] / [Cost of conformance+ Cost of non-conformance+ Opportunity costs] / [Tangibles +

    intangibles]

    4. Process cost models: Cost of conformance + Cost

    of non-conformance

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    Optimum quality cost model

    The traditional model detailed by Brown and Kane (1984) hasgot widespread acceptance. there is an inverse relationship

    between prevention and appraisal effort and failure cost. The

    optimum conformance to quality or defect level is where the

    increasing costs of the prevention and appraisal curve

    converges with the curve of decreasing failure costs. Totalquality costs are minimized to the point where the cost of

    prevention plus appraisal equals the cost of failure. The total

    quality cost curve represents the sum of the other two curves,

    and the location of the minimum point on the total quality cost

    curve, sometimes referred to as the optimum point

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    Model of op t imum qual ity cos t

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    Prevention Costs

    The costs encountered in the activities preventingpoor quality.

    Examples: Staff training

    Early Prototyping/Requirements analysis

    Clear Specification/unambiguous documentation Evaluation of the development tools that will be used

    Interesting features: The costs are distributed to almost all the groups involved in

    the product development. Any group that might not beaffected?

    Defensive programming?

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    Defensive Programming

    Defensive programming is the practice of anticipatingwhere failures can occur and then creating aninfrastructure that tests for errors, notifies you whenanticipated failures occur, and performs damage-controlactions you have specified-- such as stopping programexecution, redirecting users to a backup server, enabling

    debugging information you can use to diagnose theproblem.

    This way:

    problems that might otherwise go unnoticed are detected

    small errors that might turn into disasters are caught

    a lot of debugging and maintenance could be saved.

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    Appraisal Costs:

    The Costs encountered in the activities aimed atrevealing quality problems.

    Examples:

    Glass box testing

    Black box testing

    Code inspections

    Test automation

    Interesting issues:

    What about design review?

    Part appraisal, part prevention

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    Internal Failure

    The Costs encountered before the product distribution tothe customers.

    Examples

    Fixing bugs

    Regression testing

    Interesting issues:

    What about cost of delays and of lost opportunity?

    Like: Direct and Opportunity cost of late shipment and Wastedadvertisements

    These are costs borne by the groups outside the product

    development Might give birth to controversy, so it is recommended not to be

    used especially the first times the organization is try toimplement the quality-cost analysis.

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    External Failure

    Costs encountered after the product has alreadybeen shipped to the customers.

    Examples: Investigation of customer complaints

    Refunds and recalls

    Lost sales

    Coding/testing/shipping of updated product Can this always be done?

    All costs imposed by law

    Interesting issues: What about cost of high turnover or cost of lost pride?

    Hard to estimate

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    Benefits

    The goal is to reach minimum quality costs at the desired outgoingquality level.

    Its a feed-back mechanism: quality costs data is used by themanagement to make decisions that will impact the quality costs.

    Applications of Quality Costs

    Measurement Tool:

    Quality costs provide comparative measurements forevaluating quality programs versus the value of the resultsachieved

    Process-Quality Analysis Tool

    Quality costs can serve effectively as an analysis tool and pointout where the problems are

    Programming Tool

    Quality costs determine how the available resources to bedivided

    Predictive Tool

    Quality costs can also be used to evaluate and assureperformance in relation to the goals and objectives of theorganization.

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    Risks

    Implementation Risks Not being realistic and trying to achieve too much too

    soon.

    Controversial costs should be left aside, especially thefirst few times the company is trying to implement thequality-costs analysis

    Other risks: Looking only from the point of view of the company, not

    looking at the customers costs

    Might result in other types of risk: Customer Dissatisfaction

    Litigation

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    Tool:

    1. Cost of quality data can be either collected on a sampling basis or ona continuous basis.

    2. After confirming that the data is accurate and comprehensive orrepresentative, and consistent with previous definitions andimplementations, data is analyzed for trends and opportunities.

    3. Statistical analysis such as regression analysis, indexes,correlations, Pareto analysis, etc., is utilized to formulate conclusionsabout the present state and recommendations.

    4. In some cases utilizing tools such as modeling can predict theoptimum cost of quality and the process design or improvementnecessary for achieving the optimum can be defined.

    5. A plan is then defined to modify the current process, phasing asappropriate, to move towards the optimum cost of quality.

    6. Projects are analyzed for their impact on cost of quality, and projectsor processes that how a high return on quality (Return on Quality =(Dollar Cost of Quality Savings/Dollar Cost of Implementation) x 100 )

    7. Improvements are measured and evaluated for effectiveness, and acontinuous improvement cycle is implemented. Results are alsocommunicated widely.

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    Ford Pinto litigation

    Benefits and Costs Relating to Fuel Leakage

    Associated with the Static Rollover Test Portion of FMVSS 208

    Benefits

    Savings 180 burn deaths, 180 serious burn injuries, 2100 burnedvehicles

    Unit Cost -- $200,000 per death, $67,000 per injury, $700 per vehicle

    Total Benefit 180 x ($200,000) + 180 x ($67,000) + 2100 x ($700) =

    $49.5 million.Costs

    Sales 11 million cars, 1.5 million light trucks.

    Unit Cost -- $11 per car, $11 per truck

    Total Cost 11,000,000 x ($11) + 1,500,000 x ($11) = $137 million.

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    Ford Pinto

    Quality-cost analysis looks at the costs from onlythe companies perspective.

    However, these costs might not be easilyestimated

    It ends up costing Ford way more Motors Corp vs Johnston

    When calculating the trade-off between severalfactors (costs one of them) it is important for thecompanies to realize and take into account the

    customers costs.

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    Another look at External Failure Costs

    Borne by seller Given in the previous slide

    Borne by buyer

    Death / Injury

    Embarrassment

    Might affect their customers

    Cost of tech support Cost of replacing product

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    Why are the companies reluctant to

    implement quality-costs analysis?

    Skepticism ; some companies have tried and failedor they are aware of other companies that tried andfailed

    They dont know whom to trust; there are manyadvocates and agendas.

    They believe in Our business is different. Mediocre quality is still saleable.

    The confusion in languagethe belief that higherquality costs more.

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    Certification to the ISO 9000 will solve all their issues related to qualityperformance.

    ISO 9000: The quality management system standards,which are based on the eight quality managementprinciples:

    Principle 1 Customer focus

    Principle 2 Leadership Principle 3 Involvement of people

    Principle 4 Process approach

    Principle 5 System approach to management

    Principle 6 Continual improvement

    Principle 7 Factual approach to decision making Principle 8 Mutually beneficial supplier relationships