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Visualizing and Exploring Qualitative Research: Interview Transcripts Project Status Presentation Aisha Kigongo Vanessa McAfee
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Qualitative Research: Interview Transcriptspeople.ischool.berkeley.edu/~vanessa/VisualizationProjectUpdate.pdf · Week of 11/11: Reviewing research, existing tools, brainstorming

Jun 25, 2020

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Page 1: Qualitative Research: Interview Transcriptspeople.ischool.berkeley.edu/~vanessa/VisualizationProjectUpdate.pdf · Week of 11/11: Reviewing research, existing tools, brainstorming

Visualizing and Exploring Qualitative Research:Interview Transcripts

Project Status Presentation

Aisha KigongoVanessa McAfee

Page 2: Qualitative Research: Interview Transcriptspeople.ischool.berkeley.edu/~vanessa/VisualizationProjectUpdate.pdf · Week of 11/11: Reviewing research, existing tools, brainstorming

Project Motivation● Limited tools for creating and sharing interactive visualizations

for results of qualitative research○ we were asked to create something

● Limited research, knowledge on visualizing qualitative data

● Complex tools require high learning curve, high cost to use

● Many tools do not keep data in context

Page 3: Qualitative Research: Interview Transcriptspeople.ischool.berkeley.edu/~vanessa/VisualizationProjectUpdate.pdf · Week of 11/11: Reviewing research, existing tools, brainstorming

Typical Interview Analysis Process1. Review transcripts

2. Coding/indexing

- relevant words, phrases

- repeated themes

- unexpected information

- related to existing theories or concepts

ComputerAidedQualitativeDataAnalysis Software

Page 4: Qualitative Research: Interview Transcriptspeople.ischool.berkeley.edu/~vanessa/VisualizationProjectUpdate.pdf · Week of 11/11: Reviewing research, existing tools, brainstorming

Typical Interview Analysis Process3. Decide which codes are important

4. Categorize Codes

5. Summarize Themes

Page 5: Qualitative Research: Interview Transcriptspeople.ischool.berkeley.edu/~vanessa/VisualizationProjectUpdate.pdf · Week of 11/11: Reviewing research, existing tools, brainstorming

Typical Interview Analysis Process3. Decide which codes are important

4. Categorize Codes

5. Summarize Themes -- Visualizations?

word cloud/trees

storyboards

mind map

concept map

Page 6: Qualitative Research: Interview Transcriptspeople.ischool.berkeley.edu/~vanessa/VisualizationProjectUpdate.pdf · Week of 11/11: Reviewing research, existing tools, brainstorming

CAQDAS Example - dedoose

Page 7: Qualitative Research: Interview Transcriptspeople.ischool.berkeley.edu/~vanessa/VisualizationProjectUpdate.pdf · Week of 11/11: Reviewing research, existing tools, brainstorming

Existing Text Visualizations

Page 8: Qualitative Research: Interview Transcriptspeople.ischool.berkeley.edu/~vanessa/VisualizationProjectUpdate.pdf · Week of 11/11: Reviewing research, existing tools, brainstorming

Data● 20 Coded Interviews (20 hours of transcripts)

● Low-income, young African American women

● Codes: body dissatisfaction, health, contradictions

● Files: Text files, XML export from ATLASti tool

Page 9: Qualitative Research: Interview Transcriptspeople.ischool.berkeley.edu/~vanessa/VisualizationProjectUpdate.pdf · Week of 11/11: Reviewing research, existing tools, brainstorming

Our Ideas● Create a visualization tool for data exploration

● Visualize the corpus of interviews

● Visualize the researcher's codes

● Analyze text contained in the codes

● Reveal potentially interesting words and phrases

● Keep the data in context

Page 10: Qualitative Research: Interview Transcriptspeople.ischool.berkeley.edu/~vanessa/VisualizationProjectUpdate.pdf · Week of 11/11: Reviewing research, existing tools, brainstorming
Page 11: Qualitative Research: Interview Transcriptspeople.ischool.berkeley.edu/~vanessa/VisualizationProjectUpdate.pdf · Week of 11/11: Reviewing research, existing tools, brainstorming

Demo

Page 12: Qualitative Research: Interview Transcriptspeople.ischool.berkeley.edu/~vanessa/VisualizationProjectUpdate.pdf · Week of 11/11: Reviewing research, existing tools, brainstorming

Remaining MilestonesWeek of 11/11: Reviewing research, existing tools, brainstorming ideas,

data exploration, initial text analysis using nltk (both)

Week of 11/18: Build prototypes for visualizing entire interview corpus(Aisha) and individual interviews (Vanessa)

Week of 11/25: Integrate text analysis data into both visualizations

Share with Researchers and get feedback

Week of 12/2: Final Presentation & Paper

Page 13: Qualitative Research: Interview Transcriptspeople.ischool.berkeley.edu/~vanessa/VisualizationProjectUpdate.pdf · Week of 11/11: Reviewing research, existing tools, brainstorming

References & LinksSlone,D (2009). Visualizing Qualitative Information. The Qualitative Report, 14(3). 489 - 497

Wattenberg, Martin, and Fernanda B. Viégas. "The word tree, an interactive visual concordance." Visualization and Computer Graphics, IEEE Transactions on 14.6 (2008): 1221-1228.

North, Chris. "Toward measuring visualization insight." Computer Graphics and Applications, IEEE 26.3 (2006): 6-9.

Lofgren, Kent. (2012, May 19).Qualitative analysis of interview data: A step-by-step guide [Video file]. Retrieved from:http://www.youtube.com/watch?v=DRL4PF2u9XA

Tierney, Patrick. "A qualitative analysis framework using natural language processing and graph theory." The International Review of Research in Open and Distance Learning 13.5 (2012): 173-189.

Jason Davies Word Tree Tool: http://www.jasondavies.com/wordtree/?source=&prefix=and

Page 14: Qualitative Research: Interview Transcriptspeople.ischool.berkeley.edu/~vanessa/VisualizationProjectUpdate.pdf · Week of 11/11: Reviewing research, existing tools, brainstorming

Thanks