Qualcomm Reference Design: Gateway to Global Opportunities

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Qualcomm® Reference Design: Gateway to Global Opportunities

Charles Shen, Director Product Management Qualcomm Technologies, Inc.

Qualcomm Reference Design is a program of Qualcomm Technologies, Inc.

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Growing global Smartphone opportunity with value-conscious consumers

1. Gartner, June 2014, 2. GSMA Intelligence, Jul ‘14

Of handset shipments are expected to be smartphones by 20181

~89% 3G/4G connections by 20182

~5.2 billion

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New global regions representing revenue opportunity Increasing smartphone penetration translating into app revenue growth

0%20%40%60%80%

100%120%140%160%180%

Africa Asia Australia Europe NorthAmerica

SouthAmerica

Apple App Store & Google Play Revenue Growth Comparing Dec 2013 to Dec 2012

Distimo, Asia: The Leading App Market in the World, January 2014

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Qualcomm Reference Design (QRD) program A unique channel for reaching global app opportunities

Broad installed base with regional

operators and OEM brands

Feature-rich designs based on the Qualcomm®

Snapdragon™ processor with consistent SW

implementation

Commercialization solution includes

regional testing of certain customer apps

and services

Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc.

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A comprehensive suite of deliverables QRD is helping streamline and accelerate device commercialization from design to point of sale

Design

BOM

HW design

HW schematics PCBA

Mechanical ID

Product lifecycle approach for global sales seasons and portfolio mix

Development Commercialization Qualcomm® Global Pass

Comprehensive phone SW

Tools, testing, documentation

HW component ecosystem

SW vendor ecosystem

Regional SW for global opportunities

Modem configurations

Field testing

Flexible inventory management

Qualcomm Global Pass is a solution of Qualcomm Technologies, Inc.

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QRD is working to support global opportunities

* Numbers as of August, 2014

Growing regional success

525+ device launches

30+ commercial LTE devices with 160+ in the pipeline

21 countries with commercial devices

<60 days development time

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Bringing LTE with Carrier

Aggregation to the entry tier

Designed for high-volume to high tier to help meet China, emerging, and developed regions

615 8939

410 8916

610 8936

208 8208

Designed for high-volume and mid tier to help meet China and

emerging region needs

200 8x25Q

200 8x10/8x12

400 8x30

400 8x26/8x28 Designed for high-volume tier

to help meet China regional needs

S1 7x27

S1 7x27A

S1 7x25

S1 7x25A

S4 Play 8x25

QRD portfolio evolution Expanded design approach to help reach across global regions, device tiers, and types

210 8x09

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Advanced features from high-volume to high tier devices

Qualcomm Adreno and Qualcomm Snapdragon Audio+ are products of Qualcomm Technologies, Inc.

1280x720

8Mpix

New! 3G/LTE Cat4

210 (8909)

1920x1080

13.5Mpix

3G/LTE Cat4

410 (8916)

2560x1440

16Mpix

3G/LTE Cat4

610/615 (8936/39)

Strong cross-portfolio foundation designed to build exceptional app experiences

Adreno 306

H.265 (HEVC)

32- and 64-bit

LTE Broadcast

Snapdragon Audio+

Qualcomm® Adreno™ 304 GPU

H.265 (HEVC)

32- and 64-bit

LTE Broadcast

Qualcomm® Snapdragon™ Audio+ feature

Adreno 405

H.265 (HEVC)

32- and 64-bit

LTE Broadcast

Snapdragon Audio+

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Qualcomm Global Pass offers more than just software Designed to address commercialization challenges

QRD SW Platform

Chipset

Insert SIM or

Preselect with

SW build

and Qualcomm Technologies’ business-critical relationships to foster success

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Qualcomm Global Pass offers more than just software Designed to address commercialization challenges

In-country

testing

Customer

feature requests & VAS

Access point

names

Languages

In region

Android testing for GMS

QRD SW Platform

Chipset

and Qualcomm Technologies’ business-critical relationships to foster success

In-country

network config.

Insert SIM or

Preselect with

SW build

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Pre-tested regional software packs for multiple customers Opportunity to have apps and services included as part of customer requirements

Vietnam Thailand Indonesia Philippines Russia China India Mexico Brazil South Africa

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Locally-relevant apps

Differentiated experiences

The QRD software team is looking for -

Brands, content, and business models that fit local consumer desires

Apps and services that are optimized for performance, efficiency, and features unique to Snapdragon

Value adds for OEMs Unique benefits extended to OEMs and their end user (such as exclusive content, advertising, special service pricing/bundles)

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developer.qualcomm.com

Augmented reality

Context awareness

Peer to peer

Wireless health

Graphics & gaming

Computer vision

Android applications

App development SDKs & tools

Marketing opportunities

Case Studies & Tutorials

News & Information

Hardware development platforms

Forums & technical support

Tools & resources designed to help developers build, integrate, and optimize

Qualcomm Developer Network

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Get your apps to QRD based devices

Contact us via the Qualcomm Developer Network and tell us which region(s) you are targeting so we may connect you with the appropriate business development lead

https://developer.qualcomm.com/

Brazil: Dario Dal Piaz

India & SE Asia: Anand Virani China: Chart Liu

Israel: Boaz Peer

Others: Chuck Shen

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Thank you

For more information on Qualcomm, visit us at: www.qualcomm.com & www.qualcomm.com/blog

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