QR Codes for REALTORS®

NVBR Tech Breakfast: QR Codes for REALTORS®


What is a QR Code?

• Quick-Response Code

• 2-dimensional barcode

• Link to URL, contact information or message

Link to NVBR.comMade from Kaywa.com


Why Use QR Codes?

• 2011 Survey– 65% respondents had seen one– 49% had scanned one– 66% of smart phone users surf the internet

for content on their phone *Source: D3 Interactive Marketing

• Realtor.com– 45% of traffic came in on weekends and via

mobile devices– *Source: Inman Connect


Real Estate On The Go


Top 7 Ways to Use QR Codes

• Lawn Signs

• Business Cards

• Direct Mail

• Property Flyers

• Print Ads

• Your Vehicle

• On Your Phone


Tips for Using QR Codes

• Keep QR Code Large• Set Up Tracking• Give People a Reason to

Scan• Have a Call-to-Action• Make Landing Page

Mobile Friendly• Get Visual• Use Clean URL


QR Code Readers

• UpCode

• ScanLife

• QR Droid

• mobiScan QR

• i-nigma

• Red Laser

• Kaywa

• BeeTagg

• Scan (iPhone)

• QuickMark

• Neo Reader


QR Code Generators

• Many readers also have generators to link to a URL, if you already have mobile page

• Real-estate specific applications, such as RealBird, Vyoo.it, Qonnect, etc.

• Realtor.com just unveiled FREE Mobile Listing Sites. Automatically generates a QR code.








Questions?

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QR Codes for REALTORS®

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