QR Code Presentation - ChamberMastercloud.chambermaster.com/userfiles/UserFiles...using QR Codes in Advertising Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081

Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081 | P. 920-457-5021 | [email protected] | www.zimmermannprinting.com

Understanding the QR Code:What it is, how it works and how can it work for you.

Presented by: Mark Sewacki


WHAT IS A QR CODE?

1

• QR stands for Quick Response

• It is a type of 2D barcode or data matrix code

• First developed, in 1994, for use in the automotive industry to track parts in vehicle manufacturing


WHAT CAN BE TRANSMITTED?

2

• URL or web address

• Direct link to a mobile app or popular mobile website and content

• Transmit contact information directly to your address book

• Send an SMS message to a phone

• Send a short code through SMS

• Link directly to a Google Map location

• Send an email

• Dial a phone number

• Subscribe to an RSS feed

• Send a text message

• Connect to a wireless network (currently only on Android)

• Post a tweet on Twitter

• Set a calendar event


HOW DO I CREATE ONE?

3

1. Visit Website

2. Choose Information Type

3. Enter Your Information

4. Generate QR Code


HOW DO I CREATE ONE?

4

Resources for creating a QR Code• QR Stuff - http://www.qrstuff.com/• Delivr - http://delivr.com/qr-code-generator• BeQRious - http://beqrious.com/qr-code-generator/• Zxing Project - http://zxing.appspot.com/generator/


HOW DO I USE ONE?

5

Smartphones


HOW DO I USE ONE?

6

Other Devices


HOW DO I USE ONE?

7

iPhone Applications

Optiscan$1.99

QR App$7.99

QrafterFree


HOW DO I USE ONE?

8

Android Applications

Barcode ScannerFree

QR DroidFree

ScanLifeFree


HOW DO I USE ONE?

9

Available on both iPhone and Android

Neo ReaderFree

QR ReaderFree

QuickMarkFree


HOW DO I USE ONE?

10

Scanning A Code

Scan the code

Read the contentView the content


WHY DO I NEED TO USE A QR CODE?

11

What!?



12

What Not To Do.



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General Rules for Use• Build in a quiet area around the

code

• Built-in error correction

• Test the code before implementation

• Test it again• Then test it some more• Areas to avoid changing



14

Tracking A Codes Usage.


WHO IS USING THEM

15

Some companies using QR Codes in Advertising


QR CODE FAILURES

16

Red Bull• Make sure the user

has a cellular signal


QR CODE FAILURES

17

Continental Airlines• Ensure the user has a

cellular signal• Content is mobile

optimized


QR CODE FAILURES

18

Esquire Magazine• Ensure unobstructed placement


SUCCESSFUL IMPLEMENTATIONS

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Applebee’s Neighborhood Bar and Grill• Code launches a YouTube video• Place phone inside dotted lines• Boosted lunch sales by 9.8 percent• Generated 5,900 “likes” on Facebook

page• Codes scanned more than 55,000 times



20

Chili’s Grill and Bar Restaurant & St. Judes Children’s Research Hospital• Annual fundraising campaign• 291,000 scans• $5 million in donations



21

MyToys.de• Signage made of LEGO bricks• 49% of all visitors were a result

of scanning the QR code• Advertised LEGO products

were sold twice as much as non-advertised ones.


TAKING IT FURTHER.

22

Examples of Stylized QR Codes


RISKS INVOLVED IN SCANNING

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Should I scan it?• QR Codes can not be hackedMethods of Malice• Covering up valid codes with malicious ones• Hacking a website tied to a QR Code• Malicious Apps downloaded from the web• Random QR Codes in unfamiliar locations


THE OTHER CODES

24

Microsoft Tag SnapTag


THE OTHER CODES

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Microsoft Tag• More color options• Free tracking options


THE OTHER CODES

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SnapTag• Does not require a special

application


Thank you!Questions?

QR Code Presentation - ChamberMastercloud.chambermaster.com/userfiles/UserFiles...using QR Codes in Advertising Zimmermann Printing Company 3418 Washington Avenue, Sheboygan, WI 53081

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