QR Code - Mobile readable Barcode

QR

CODE

WHAT’S A QR CODE?Overview of QR Code

QUICK RESPONSE (QR) CODE

A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. The code consists of black modules arranged in a square pattern on white background. The information encoded can be text, URL or other data.

■ It is a mobile phone readable barcode ■ Developed by a Japanese corporation

(Denso-Wave) and released in 1994

TYPES OF CODESQR Codes and 2D Codes

Click icon to add picture

OTHER TYPES OF 2D CODE

Although QR Codes tend to be the most popular of the 2D Codes it’s good to be aware of other types.

ShotCode

Aztec Code

High Capacity Color

DataMatrix

EZcode

QR CODEFEATURES

In Brief

High Capacity Encoding of Data

QR code can handle all types of data, such as numeric and alphabetic charactersUp to 7,089 characters can be encoded in one symbol.

Small Printout Size

QR encoding the same amount of data in approximately one-tenth the space of a traditional bar code. (For a smaller printout size, Micro QR Code is available.

Readable from any direction in 360°

It is capable of 360 degree (Omni-directional), high speed reading.

Dirt and Damage Resistant

It has error correction capability. Data can be restored even if the symbol is partially dirty or damaged. A maximum 30% of codeword's can be restored.

Data Density greater than Barcode

QR code contains information in both the vertical and horizontal directions, whereas a bar code contains data in one direction only.

QR Code –Data Capacity

Type Size

Numeric only Max. 7,089 characters

Alphanumeric

Max. 4,296 characters

Binary (8 bits)

Max. 2,953 bytes

Kanji/Kana Max. 1,817 characters

HOW DOES IT WORK?

ENCODING DATA

The black modules of the QR Code contain encoded data such as:

• Text• URL• vCard• Phone number• Text (SMS)• Email Address• Email Message• Event • Google Maps Location• Social Media • YouTube Video

Data

READING THE ENCODED

DATA

QR Code reader apps utilize a smart phone’s cameras to recognize the position and alignment marks to scan the encoded data.

Position

Alignment

QR CODE IN A

NUTSHELL

Position

Alignment

DETAILED DESCRIPTION

REQUIREMENTSHardware and Software

Hardware

■ Any cell phone with a camera and the ability to install software that can interpret the code.

■ What the device can do with the resulting data will vary depending on the devices other features. (i.e. Internet connection)

QR CODEREADERS

There are a number of QR Code reader apps available for smart phones such as:

•Kaywa•i-nigma•Optiscan•QuickMark•QR Droid•ScanLife•Barcode Scanner (Android)•Quickmark (iPhone)•BeeTagg QR Code Reader (Windows Phone and Blackberry)•UpCode (Blackberry)

QR CODEMARKETING & ADAPTATION

Usage statistics

COMMON MARKETING USES OF QR CODES■ URL

– Provide additional content specific to the scanned item or location such as:■ Video describing or demoing an item■ Additional content about the item (i.e.: reviews, rating)

■ Phone number– Speak to a representative

■ Text– Receive additional information– Sign up for an offer

2D CODE USAGE STATISTICS

■ 28% of smart phone users are already scanning 2D codes.

■ Percentage of users scanning 2D codes by type of smart phone:– 48% Android– 39% iPhone– 18% Blackberry

WRAPPING IT UP

Advantage■ QR codes can be scanned

anytime, anywhere with mobile phones

■ Quick response through QR codes.

■ Multiple uses of these codes

Disadvantages■ Users must be equipped with

a camera phone and the correct reader software that can scan the image of the QR Code. Currently only Smartphone’s are technically equipped to do this.

■ Many users that have mobile phones that have cameras are unable to get QR reading software for their phones.

QUESTIONS ??