QlikView and Location / Map Intelligence

Joefer Tingson (MISNet-QlikView consultant)

Roderick Ross (Integeo Business Dev’t Manager)

Butch Virtucio (Integeo-QlikView consultant)

What is Associative Analytics?

What is Integeo Map Intelligence?

Associative Analytics + Map Intelligence – the Killer App

Demonstration

Wrap-up and Q&A

Expand window to take up full

screen

Close / Open dialog box

Submit questions

Extremely Costly

Hard To Get the Right Data

Industry Average Deployment: 17 Months

Industry Average App Creation: 5 Months

ServicesCost

$500K$400K$300K$200K$100K

$0

Long Time to Get Results

SAP BW Cognos BusinessObjects

Data in Multiple Formats

Users Unsure Getting Right Data

64%

36%

Users Certain Getting

Right Data

BARC BI Survey 8

InfoWorld & IDC BI Survey

Anyone can use them

Simple and intuitive

Results in seconds

No training

Self-service

Addictive

People love using them

Easy to use as a consumer app

Instant results

Rapid time to value

Addictive

Gorgeous, intuitive interface

Delivers the big picture and deep analysis

Makes the complex simple

Lets business users achieve the impossible

People love using it

No programming needed

Rapid time to implement

Delivers the bigger picture by including the location visualization

People love using it

Every dollar spent has a location

Where are our assets? Where are our sales? Where is our target

market? Where is our sales

force deployed?

The where can be just as important as the

what and who

80% of data has the location component, but businesses are unable to exploit it

Business Week Research

% of companies using above technologies

Location Visual very powerfulReadily interpreted by Executives

Business data becomes valuable when collected & analyzed in relation to other internal or external data, eg, match your sales / service distribution outlet revenue info with

• Demographics info like population density• Product mix vs customer needs / segments, eg affluency in a particular location• Competitive info, eg competitors network of outlets• Traffic patterns within the area, easy access• Service outlets, real-time deployment of service engineers

Combine multiple location-inherent data with geographic information for better detection of patterns and trends, and turn these into actionable insights

Location information in decision-making:

Strategic Entry into a new region, outlet location, product direction, mergers & acquisitions

Tactical Acceptable risk levels when developing offers for certain customer segments

Operational

Approve / decline, authorize, fraud detection, customer service

Industry Use and Benefits of Location IntelligenceRetail Determine optimal site location, Maximize market share

Hotels & Property Site selection, target marketing, expansion planning

Finance Optimize every customer touchpoint, Optimally allocate branch & sales staff

Government Crime analysis, improve emergency responders, planning & dev’t of large-scale public works

Insurance Improve underwriting decisions, better risk management

Media Plan media publication and distribution according to subscriber demographics

Telecommunications

Analyze network coverage, market demand, competitor data, identify emerging trouble spots / downtimes, etc.

Transportation & Logistics

Analyze the maintenance of transport systems, route planning & optimisation, asset tracking

OGC Requests

Integration Platform

Google Maps

GIS Server

Shape Files StreetPro

WMS

QlikView BI Server

Business Data

Reference Data

BI Dashboar

d

BI data

Other UI

WMS

Google Earth

KML

QlikView

BIRT

Cognos

Excel

Microsoft RS

MicrostrategyLocatio

n In

tellig

en

ce

Bu

sin

ess In

tellig

en

ce

an

d T

ran

sactio

nal

Pla

tform

s GIS

Serv

er

Geoserver

MapInfo

ESRIOracle

Hyperion

Business Data GIS Base MapsReference Data Reference Data

Business Objects

Oracle OBIEE

CIK

• Name• Address• Total Spent• Items purchased

◦ Replaced previous time consuming and manual distribution of Carrefour Club analysis with automated process delivered via web browser through integrated mapping

Business Benefits:

Stores now have an interactive mapping environment

Deeper analysis can be made using BI filters Maps always reflect the latest data Maps are delivered in seconds, not months

Marketing campaign drove location based analysis

Use Census data to identify target markets not currently covered by Tupperware agents

Also used to rationalise management of Agents by Distributors

Identify locations that might warrant placement of a new distributor location

Many Different GIS servers Do they support WMS import Map Intelligence supports export of BI

spatial layers as interactive WMS Allows opportunity to link BI with other GIS

servers Example – DEEWR using specific BI tool and

specific GIS platform Integrate BI into an existing GIS interface

No GIS skills required

Color-coded regions from the world, to

country

To cities, associations calculated spatially in

real-time

To individual sales / service locations

Show linear features color-coded by eg

accident rate or other measures

Floor plan, desk or building locations color-coded by an

attribute

Show measures within a kilometer

radius

Show highest concentrations

Concentrations by Contours

Show prominence

Show me area of control for each distribution

outlet. Every point within each polygon is closest to

the controlling point.

Show me the distance on the ground between

points or along a route.

Plot the route a courier van took or draw a line

from the store to its best customers.

Use “as the crow flies” circles.

Augment business data with demographic data, eg Sales vs.

population.

Show charts on regions

Export as a WMS Layer for import into another application

Show Google Streets Layer

Export to Google Earth to show Points of Interests and 3D view

QlikView Associative Analytics – how it works

Demo QlikView – Integeo Map Intelligence

QlikView data over a number of spatial interfaces

Region

State

Product

Sales Person

IT Driven• Linear, pre-defined thinking• Insights missed in hidden data• Months to change• Data-centric

IT Driven• Linear, pre-defined thinking• Insights missed in hidden data• Months to change• Data-centric

User Driven• Follows the user• All data, always visible• Minutes to change• Insight driven

User Driven• Follows the user• All data, always visible• Minutes to change• Insight driven

TraditionalTraditional AssociativeAssociative

Region

Product

StateSales Person

1. Easily consolidates multiple data sources2. Loads all data into memory3. Enables real-time associative search and analysis

Explore and analyze sales & marketing, performance, clinical, manufacturing, & supply chain data as needed based on your unique needs

Explore and analyze sales & marketing, performance, clinical, manufacturing, & supply chain data as needed based on your unique needs

Learn from the results, make associations, and ask follow-up questions

Learn from the results, make associations, and ask follow-up questions

Associative SearchAssociative Search

Utilize across your firm on a daily basis to drive better business performance

Utilize across your firm on a daily basis to drive better business performance

Gain insights you need to make faster, more informed decisions

Gain insights you need to make faster, more informed decisions

QlikView Associative Search◦ A new paradigm for interactive data analysis that works the way your mind works◦ Puts analytical power into the hands of ordinary business users◦ Enabled by QlikTech’s patented in-memory associative database technology◦ Driven by huge advances in computing power

Independent of business domain

Seamless, synchronized integration between BI, GIS

Merge business data with external geographic factors

Advanced visualizations

Interactive, dynamic web applications

No programming skills needed by developers

Vendor-neutral

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