QlikTalk: Social Media Analysis Mike Foster and Industrial CodeBox
QlikTalk: Social Media Analysis
Jan 28, 2015
Slides from the QlikTalk, Social Media Analysis, a cross-vertical presentation presented by Industrial Codebox, who specialise in the design and development of desktop and web based applications, with particular expertise and experience in integrating QlikView search and analysis functionality into solutions, and Mike Foster, Director of global market development for Infrastructure services for QlikTech in Customer QlikTalk Track II at the Business Discovery London event on 22nd November 2011
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Transcript
QlikTalk:
Social Media Analysis
Mike Foster
and Industrial CodeBox
Social Data Analysis - Agenda
• Social Communication and Collaboration
• Social Data Analysis/SNA - Innovative and Strategic
• Example apps on demo.qlikview.com
– TIQ SentiVal
– Precise Media
• Industrial Codebox
– “Understanding Your Online Presence with QVSource”
Social Communications & Collaboration
Broken down by Gartner into four main areas:
1. Social networking
2. Social collaboration
3. Social publishing
4. Social feedback
*Social networking site membership surpassed 1bn in 2011 (Gartner) *78% trust peer recommendations compared to 14% who trust advertisements (Deloitte)
Social Data Analysis/SNA - Innovative and Strategic
• Business Discovery & SNA
– Integrated view of all channels
Brand Impact and Sentiment
Social CRm
Campaign planning and effectiveness
– Competitive benchmarking
– Accessibility
Social Network Data Analytics - Innovative and Strategic
• Data Variety - Structured and non-structured
• Sentiment - Giving structured output
• External enrichment - Klout scoring
– True Reach: How many people you influence
– Amplification: How much you influence them
– Network Impact: The influence of your
network
• Contribution (blog, rating) relevance and
popularity
TIQ Sentival – Demo.qlikview.com
The Registry, Royal Mint Court, London EC3N 4QN T +44 (0)20 3301 4490 www.precise.co.uk
Using QlikView to Analyse Social Media
Tony Prime CIO
Social Media data mining - Olympics 2012 - Demonstration
REST Based API
Demo keys available
Unstructured Data source
Social Media Search
Olympics 2012
.Net Custom Logic
Standard QlikView
document to load Data
from RDBMS
Open Amplify
REST API
Standard RDBMS –
Schema Matches
OpenAmplify XML
Custom logic used to
parse data from above
present to OpenAmp
and process results
returned into RDBMS
Obtained via Precise
but you could use
Google Reader, or any
commercial Social
Media harvester
Industrial CodeBox Ltd © 2011
Social Media Analytics in QlikView Understanding Your Online Presence with QVSource
QlikView Business Discovery London 22nd November 2011
Darren Ball
Industrial CodeBox
QlikView R&D partner for 6 years
Team originally behind QlikView Sharepoint Web Parts and Workbench (acquired by QlikTech)
Close working relationship with QlikTech, particularly R&D in Lund
Trusted, experienced & well known in the community
Innovate with QlikView
QVExcel
QVSource
WorkBench
More to come!
Industrial CodeBox Ltd © 2011
What is Social Media
The use of web-based and mobile technologies to
turn communication into an interactive dialogue.
A group of Internet-based applications that allow
the creation and exchange of user-generated
content.
It changes the way of communication between
organizations, communities, as well as individuals.
Industrial CodeBox Ltd © 2011
Source: Wikipedia (http://en.wikipedia.org/wiki/Social_media)
Social Data
Organisations are interacting more with their
customers online.
Organisations are driving people to social media
sites and not corporate website
The new Word-Of-Mouth
Customers are driving conversations
Social Media platforms generate huge amounts of
valuable, publicly accessible data
Industrial CodeBox Ltd © 2011
Social Blindness
Some companies use social media because ‘everyone else is’
If you can’t measure performance…
Are you using it effectively?
Are you identifying posts of interest?
Are you doing better than last month?
Are you doing better than your competitors
Although platforms are free to use, there is a cost
If there’s no ROI, why do it?
Need a Social Media Strategy
Industrial CodeBox Ltd © 2011
BI
Traditionally used to make decisions based on
numerical data (finance, sales etc)
Test and measure
Most commonly used with internal data
Organizations need to consider external data in the
decision making process
Quite difficult to analyze non-structured, text data
Industrial CodeBox Ltd © 2011
QVSource
Industrial CodeBox Ltd © 2011
Any Web
API
Sentiment
Text Analytics
Geo Coding
Etc.
LAN
Industrial CodeBox Ltd © 2011
Easy Access to Information
Industrial CodeBox Ltd © 2011
Easy Access to Information
Current Connectors
Main Connectors
Google Analytics
Sentiment Analysis
In development
Ominture
Viadeo
Many more available or in development
Use the SDK to create your own Connectors Industrial CodeBox Ltd © 2011
QlikView & QVSource
QlikView and QVSource - the perfect combination
Data Visualisation
Associative analysis
Bringing data from multiple sources into a single holistic
dashboard, e.g.
Twitter + Facebook + Sentiment Analysis + Google
Analytics
Monitor social media efforts on mobile/tablets.
Industrial CodeBox Ltd © 2011
Holistic Reports
Industrial CodeBox Ltd © 2011
Demo
Meet the Presenters at Qbar in King George III
• Please find your feedback forms in
the back of your notepads.
• Please complete your Feedback
Form and hand them in at the
registration desk before you leave
to receive:
• An event bag which contains:
– All the event content and
whitepapers.
– A USB with other collateral and
Customer Success Stories
– Various QlikTech Goodies
Thank you!
Feedback Forms
Next Steps
Go to www.qvsource.com for
Trial download
Online, live dashboards
Talk to us today. We’ll be here for a while.
On display today at the DataTechnology stand
Facebook Friends Analyzer on demo.qlikview.com
Q&A
What People Are Saying…
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